4 Ways Data Scraping Can Give You the Edge in eCommerce
Having access to data on competitors can help an organization grow and provide a competitive advantage in the niche field. For example, businesses use this data to adjust their strategies, predict future demand, and find out the best practices in the ’s why data analytics has become a crucial necessity for online entrepreneurs. Fortunately, the eCommerce world is full of potentially useful data that can be used to create a competitive advantage if analyzed properly. The only problem is to find an effective way to leverage this data and advance your scraping, sometimes referred to as web scraping, is the technique that can meet a business’s need for data on competitors and the market. In this article, we’re going to explain how you can use it to boost conversions and outperform your is Data Scraping? There are many definitions of data scraping out there. Simply explained, it is a software technique of extracting specific unstructured data from websites, converting it into structured data and storing it for further example, one can use data scraping to perform an eCommerce audit by extracting data from a website of a competitor, and analyzing it to determine their strengths and weaknesses. As the result, one can gain some insights which could be helpful to identify effective strategies to compete against that cording to The Economics of Scraping report, top data scraping uses include the following:Evidently, content scraping is the top use of data scraping by businesses, with 38. 2 percent of them choosing this technique to probe their competition. Other popular business-related uses included price comparison and research, which we will cover in this one more thing: don’t worry, data scraping is totally legal because data on the web is public domain, so anyone can access it. 4 Ways Data Scraping can Provide You With Competitive Advantage in eCommerceNow that we know what data scraping is, let’s see how accessing publicly available competitor data could be helpful to you. 1. Price Comparison and TrackingAs the Economics of Scraping report described, using the technique to define prices on competitors’ sites is a popular technique among businesses. The reason for this is that the current eCommerce landscape is very crowded and competitive, so researching the prices of competitors would take you the other hand, data scraping is a method that is feasible in practice. For example, by using dynamic data scraping to create price tracking tools (or dynamic pricing software) is a known and proven method to minimize the time required to monitor prices of competitors and get helpful information for adjusting your own prices when other words, data scraping allows your business to have an effective dynamic pricing strategy and adjust the prices of products and services in response to real-time demand. This strategy is obviously a must for online sellers and can boost profits by 25 percent on average, according to eConsultancy. 2. Research of Customer Preferences and NeedsEvery business wants to know the wants and desires of their target audience to be able to satisfy them. By identifying what your customers want, you can plan your activities accordingly and do your best to deliver the products and services that they need at reasonable rtunately, data scraping can help you with this as well. With it, you can perform sentiment analysis and predictive analysis to determine what your customers are talking about online. For example, it’s a known fact that thousands and thousands go to social media websites to share their experiences and opinions on various products and analyzing their posts, you can assess customer attitude towards a particular brand or a product by measuring the tone and context; as the result, you will be able to understand their experiences and engagement intent the result, this makes social media a treasure trove of useful information on customer needs and wants. The good news is that all this information is readily available, and you can – and should – get it to improve your eCommerce are a number of social media scraping tools out there that can help you extract user-generated content and use it for online branding monitoring, target market segmentation, sentiment analysis, and identification of market trends. 3. SEO AnalysisThe web is full of information that you can use to improve your search engine ranking. In this area, data scraping can be a valuable technique because it can help to collect it so you know where to invest to get maximum example, by scraping websites of your competitors, you can get access to their content for SEO analysis. First and foremost, if a competitor’s website is ranked high by Google, chances are they have conducted sophisticated keyword research, produce content with quality essay writers, and do many other SEO-related techniques, so you can, for example, determine which keywords they’re using to get high in search the result, you’ll know which keywords you should avoid to minimize the competition and which ones to use to maximize the chance of being sides, you can also get useful data on keyword density, meta descriptions, titles, and other content-related indicators. 4. Lead GenerationIt goes without saying that getting new leads is one of the most important business goals, and data scraping can help you with that, example, you can scrape your best-performing competitors’ social media profiles, forums and other online places where they connect with customers to find out what challenges and issues they encounter while using the competitor’s product and what are they talking about in, make sure that you address these concerns in your own products, and you’ll have a better chance to get more addition to scraping competitors’ websites, consider also target popular news portals in your industry to see who is reading, commenting, sharing, and otherwise engaging with content. For example, sites like Mashable and Entrepreneur are well-known blogs where millions of people interested in online business and social media go every day to get fresh scraping sites like these, you can discover interesting data on popular readers who might be your ideal customers. As the result, you can use this data to improve your content personas and buyer personas and make smarter decisions when it comes for your own content Bottom LineData scraping has emerged as an effective technique to get useful insights into customer preferences and needs, market research, and other important factors. eCommerce business landscape can surely benefit from scraping the market or the niche they’re working in to get a better overview of the competition as well as the practices that drive the best whether you are an established company or a startup, consider giving data scraping a try. Besides, you won’t have to have coding or other complex skills: in most cases, you just need to provide a scraping tool with some initial data and wait for it to finish the credit: Serj Marco
Data scraping: How to leverage it for your eCommerce …
In the world of cut-throat competition, every commercial enterprise is trying to outdo each other. “Where can I get new leads? ” — the question that probably worries every other entrepreneur. In an industry where everything is customer-centric, competitor analysis is not a choice but a necessity. In this article, we will shed light on the role data scraping has to play in competitor analysis. Also why competitor analysis is essential to not only predict the future but also delve in and strengthen the probably don’t have to provide stats on the amount of readily available data that is there on the web, but, we will tell you why having access to so much data can provide a competitive advantage in the niche field you belong to. The easiest way to start your eCommerce audit is through extracting data from an eCommerce website or web scraping. Web scraping is slowly becoming crucial for eCommerce businesses in gaining rich insights to help them develop strategies to compete against their competitors and also save time and cost in the process. Let us see how scraping publicly available data will help analyze and strategize your position in the mpetitor analysis and competition mappingSWOT — strengths, weaknesses, opportunities, threats — something that every business learns but somehow falls a little back when it comes to implementation. Start by developing a custom web scraping solution to extract data from eCommerce websites for SWOT analysis. It offers eCommerce merchants with a concrete and pragmatic view of it’s standing within its niche. It will help provide a clearer picture of the marketplace conditions and provide insights whereby you can mitigate your weakness and build on your strengths to make a strategy that can take your business to the next tracking of competitor pricesThe global eCommerce market in the present day consists of more than millions of stores and that number is growing every day with the emergence of other businesses. In this case, manual tracking to assess and optimize product prices, w. r. t competitors are neither practical nor feasible. But is it possible to extract ecommerce web data in real time? Absolutely!! Use dynamic web scraping to build Competitor price tracking software or a chrome extension that minimizes time spent on monitoring competitor prices by providing a dynamic pricing strategy in real you start with real-time price tracking you can see that how your competitors are changing their price over time, understand the trends and formulate strategies that will result in optimal price assessment and keep you on top of your competitors’ pricing. By investing in a real-time price tracking web scraping solution, you can also be aware of the life cycle of the product, seasonal price variations, discount and promotion strategies and make accurate decisions that will enhance profits, cut costs and at the same time saves valuable ntiment analysis“A satisfied customer is the best business strategy of all”. Now, what is most vital to a product’s success? Customer acceptance and loyalty. This is actually a fact that Sentiment Analysis can actually power any eCommerce website. Every single day, millions of users gather on different social platforms to express their views on various products and services. This data is what we call sentiment data and this sentiment data is what businesses can leverage to improve their eCommerce strategy. This readily available social data can be scraped and used to provide valuable information to the eCommerce merchants about customer pain points, new market possibilities in order to take actionable decisions with its help. This can also be used to personally cater to disappointed customers and market them one’s own product and edictive analyticsYou require a huge amount of data to model in order to predict what the future eCommerce market will look like and what particular trend it might follow. Predictive analysis helps eCommerce merchants to know what customers want and how much they will pay for it, formulate targeted recommendations and promotions, improve supply chain management and monetize and make more profit. With the help of data scraping, you can have millions of data at your exposure and then use predictive analysis to analyze past and present trends to foretell the future trend and leverage that huge competitive advantage to maximize rting wordsThere is a goldmine of data that can unveil exactly what your competitors are up to; all you need is to dive right in. Easily automate the whole process with the help of custom data scraping software development to enhance the performance of your own eCommerce store and maximize customer engagement. With incredibly valuable insights, you can easily follow the existing trends in the industry and predict future trends to solve most of the business problems with competitor analysis and help to compete on your current level. Originally published at: BinaryFolks
Is Web Scraping Legal? 6 Misunderstandings About Web …
Hey guys, in my experience as a web scraping developer, I have come across so many misconceptions about web scraping. Because the reputation of web scraping has continued to get worse over the years, let’s shed light on some of the biggest misunderstandings about web scraping. Read the article or watch the video then let me know what else you would add to the list!
As web scraping is becoming more and more popular I think we need to get things straight. After a little research on the internet and considering the questions I often get asked, I’ve found that these six misconceptions are the most common about web scraping. If you are totally new to web scraping or you consider leveraging it the followings should be helpful for you.
Web scraping is illegal
Starting with the biggest BS around web scraping. Is web scraping legal? Yes, unless you use it unethically. Web scraping is just like any tool in the world. You can use it for good stuff and you can use it for bad stuff. Web scraping itself is not illegal. As a matter of fact, web scraping – or web crawling, were historically associated with well-known search engines like Google or Bing. These search engines crawl sites and index the web. Because these search engines built trust and brought back traffic and visibility to the sites they crawled, their bots created a favorable view towards web scraping. It is all about how you web scrape and what you do with the data you acquire.
A great example when web scraping can be illegal is when you try to scrape nonpublic data. Nonpublic data can be something that is not reachable for everyone on the web. Maybe you have to login to see the data. In this case web scraping is probably unethical, depending on the context. Also it does matter how nice you are technically when scraping a website. To learn more, I urge you to check out the most frequent legal issues associated with web scraping!
You need to code
Some people think that you need to be an expert programmer to scrape web data. However, there are software solutions out there like that make it so you don’t have to write any code. Also keep in mind that though scraping a website without coding is great but it’s not applicable in many cases. If you have to further process data (cleaning, deduplication, etc.. ) a web scraping software can’t really help you.
Web scraping projects traditionally are known to be labor intensive, leaving you with data that’s incomplete, inaccurate, unreliable, and out of date—while introducing high costs and business risk. ’s Web Data Integration removes this complexity and unifies fragmented data from across the internet into something you can trust.
Web scraping is cheap
Most people and businesses don’t want to deal with web scraping themselves. It is quite frequent that they hire a company that provides web scraping solutions or a freelancer. Now, just to get this straight, web scraping is cheap regarding the ROI it provides in most cases. At the same time, you should know that hiring a full-fledged web scraping service is gonna cost you money. If you do a quick research how much different vendors and freelancers charge for web scraping services you will find a huge difference. It’s because some companies and freelancers with higher rates do provide better services.
Also, you should figure out how complex your project is. For large, long-term projects I suggest hiring a vendor because they usually guarantee you’ll get your data every time on time. Also some web scraping companies provides additional useful services like further processing data to fit into your system. Once you figure out what your web data needs are, see how ’s Managed Data Service can help you solve your most complex, high-scale, high quality needs for web data.
The web scraper works forever
When building a scraper, we want it to work seamlessly forever and just deliver the data we need. Unfortunately it’s not that easy. The biggest challenge in web scraping is that websites are constantly changing. This is the nature of the current state of the internet. To keep up, we should always adjust our scraper so we can trust it delivers reliable and up-to-date data. Now, if you just setup your scraper with a freelancer dude then it’s gonna be a headache when the scraper wrecks(and it will sooner or later unfortunately) because you need to find another freelancer to make it work again or if you’re lucky the one who built the scraper is available at the moment.
You’re in a good position if you’re using a web scraping service because the vendor will take care of all the problems you will not even realize anything. The data is flowing as usual. So just keep in mind that if you need continuous data flowing into your system, you’ll need to watch your scraper and adjust if it wrecks.
Web scraping is all about selecting data from the HTML
This one is a myth often told by programmers who have never built a real world web scraper. I’ve heard this one soo many times. Like “It’s no big deal bro just write a regex and fetch the data from the html and you’re done. ” Sure web scraping is associated with fetching data from a website but the thing is what really matters is how you can use that data to drive your business. Web scraping is much more than getting raw data out of a website.
Web scraping – when done correctly – involves cleaning messy data(because 99% of the time raw data from the web is plain unusable), deduplication, all sort of filtering, integration with your current system, maybe analytics and visualization. It’s complex. Now you might say that hey at the end of the day you just want to see the raw data you don’t need any of the stuff just mentioned. That’s cool. But there’s a chance you’re leaving behind a massive amount of value on the table by not processing the data further.
Any website can be scraped
Website owners can make it really hard for bots to scrape data. There’s a bunch of ways to make a website scraping-proof. Although in reality, there’s no technical shield that could stop a full-fledged scraper from fetching data.
That being said, if the website has lots of scraper traps, captchas and other layers of defense against bots then surely web scraping is not welcomed there. In that case, you should think twice about it before scraping the website. Technically it’s possible to fight all types of bot defenses but do you really want? If the website proactively steps up against scrapers then it’s not a good idea to scrape it anyway.
Web data scraping and crawling aren’t illegal by themselves, but it is important to be ethical while doing it. Don’t tread onto other people’s sites without being considerate. Respect the rules of their site. Consider reading over their Terms of Service, read the file. If you suspect a site is preventing you from crawling, consider contacting the webmaster and asking permission to crawl their site. Don’t burn out their bandwidth–try using a slower crawl rate (like 1 request per 10-15 seconds). Don’t publish any content you find that was not intended to be published.
Web scraping has helped us make the best use of the web with services like Google and Bing search engines. It is a powerful tool that helps businesses leverage the data of the internet, but should be done respectfully.
Of course there are more things I could mention today I just wanted to tell you about the ones that I got the most and feel like these are the most crucial when it comes to leveraging web scraping. Comment below I would be glad to hear your thoughts!
Frequently Asked Questions about ecommerce data scraping
What is eCommerce scraping?
The easiest way to start your eCommerce audit is through extracting data from an eCommerce website or web scraping. Web scraping is slowly becoming crucial for eCommerce businesses in gaining rich insights to help them develop strategies to compete against their competitors and also save time and cost in the process.
How do you scrape data from an eCommerce site?
Web scraping is illegal Yes, unless you use it unethically. Web scraping is just like any tool in the world. … As a matter of fact, web scraping – or web crawling, were historically associated with well-known search engines like Google or Bing. These search engines crawl sites and index the web.Nov 17, 2017
Is it legal to scrape eCommerce websites?
1. Actually, Facebook disallows any scraper, according to its robots. txt file. When planning to scrape a website, you should always check its robots.Aug 12, 2021