How to Create Multiple Instagram Accounts and Manage Them
If you’re a social media professional or entrepreneur, you’ve likely wondered, “Can I manage multiple Instagram accounts? ” at once, in one place, without messing up?
Rest assured, you can. And it’s easier than you might think. Follow this guide to find out everything you need to know about running multiple Instagram accounts—and how to avoid posting to the wrong one.
Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600, 000 followers on Instagram with no budget and no expensive gear.
How many Instagram accounts can I have?
One user can have up to 5 Instagram accounts within the Instagram app under a single email address. A third-party app like Hootsuite allows you to manage even more Instagram accounts and share the management responsibilities with other team members.
For security reasons, consider using different emails for different accounts. That way, if you ever lose access to your email account (and are not able to recover a lost password), you won’t be locked out of all the Instagram accounts you manage.
Is there an app to manage multiple Instagram accounts?
The easiest way to manage multiple Instagram accounts is to use a social media management app like Hootsuite. This allows you to manage multiple Instagram accounts from your mobile device or your computer. It also makes it easier to work with multiple Instagram accounts by allowing you to schedule posts in advance for each account.
Plus, using Hootsuite, you can manage multiple Instagram accounts and multiple Facebook, Twitter, LinkedIn, YouTube and Pinterest accounts. All in one dashboard.
Sign up and try Hootsuite for free now.
How to manage multiple Instagram accounts in the Instagram app
If you are simply looking to start a branded Instagram account for your side hustle alongside your personal Instagram account and want to easily switch back-and-forth between the two, the Instagram app itself might be enough to suit your needs.
How to add multiple Instagram accounts on iPhone or Android
You can manage multiple Instagram accounts on your phone by adding them to the Instagram app.
Open Instagram and go to your profile page.
Tap the hamburger icon, then Settings.
Tap Add Account.
Enter the login information for the account you want to add.
Tap Log In.
To make it easier to access multiple Instagram accounts with one login, go back into Settings and tap Set up Multi-Account Login.
Choose which account you want to use to log into all accounts. Note that anyone with access to the account you choose will have access to all linked accounts.
Follow steps 1 to 5 for each account you want to add. You can add a maximum of five accounts to the Instagram app.
Add Account option in Settings
Set up Multi-Account Login option in Settings
How to switch Instagram accounts
From your profile page, tap your username in the top left.
Choose which account you want to use. The selected account will open.
Post, comment, like, and engage as much as you like on this account. When you’re ready to switch to a different account, tap our username again to select a different account.
Note that you will stay logged in to the last account you used on Instagram. Before posting or engaging with new content, always check to make sure you’re using the right account.
What it looks like when you want to switch between multiple Instagram accounts
How to post on Instagram to multiple accounts
You can now post to any of the accounts you have added to the Instagram app. Simply select the account you want to use by following the steps above, then start posting as usual.
You can always tell which account you’re using by looking at the profile photo. The profile photo can be quite small in some views, so choose distinct photos to make sure you always post to the right account.
How to delete one of your Instagram accounts
At some point, you might want to remove one of your multiple Instagram accounts from the app.
Why? Since you can manage a maximum of five accounts from the Instagram app, you might want to remove an account in order to make room to add a new one. Or, maybe you’re no longer working on a particular account and simply want to make sure you don’t post to it accidentally.
Note: If you’ve set up Multi-Account Login, you’ll need to disable it before you can remove individual accounts. If you haven’t enabled Multi-Account Login, skip ahead to step 4.
Here’s how to remove an individual Instagram account from the app.
From your profile, tap the hamburger icon, then Settings, then Multi-Account Login.
Deselect the account you want to remove, then tap Remove in the pop-up box. (Although it may seem like you’re finished, you haven’t actually removed the account from your app yet—you’ve just removed it from the Multi-Account Login. There are a few more steps to remove it from the app. )
Go back to your profile, and switch to the account you want to remove.
Tap Log Out [username], then tap Log Out in the pop-up box.
When you go back to your profile and tap on your username, you will see the removed account is no longer included in the drop-down.
Note that removing your account from the app does not delete your account. If you really want to delete your account (forever), follow the steps provided by Instagram.
Option to remove an account on Instagram
How to manage multiple Instagram accounts with Creator Studio
The Instagram app only allows you to manage Instagram on mobile. If you’re looking for a simple solution for managing Instagram on desktop, try Facebook’s free dashboard, Creator Studio.
Creator Studio makes it possible to post and schedule content to multiple accounts and access Instagram Insights from desktop and mobile.
To connect to Instagram in Creator Studio, follow these steps:
Switch to a business profile or creator account.
Go to Creator Studio and click on the Instagram icon at the top of the screen.
Follow the prompts to sign into Instagram from Creator Studio. You will need to use your Instagram username and password.
If your Instagram account is connected to a Facebook Page, the process may look a little different depending on the relationship between your Facebook Page and Instagram account.
How to manage multiple Instagram accounts with Hootsuite
Using a social media management platform like Hootsuite, you can easily manage all of your social media accounts (including one or more Instagram accounts) from your computer. Hootsuite also provides access to more advanced features than Creator Studio, like bulk scheduling and detailed analytics.
How to view multiple Instagram accounts in one place
The first step to using multiple Instagram accounts in Hootsuite is to add them to your dashboard.
You can add personal or business Instagram accounts to Hootsuite, but business accounts have a more streamlined posting process and offer advanced features. You can view both business and personal Instagram accounts together in your Hootsuite dashboard. Here’s how to get them set up:
Log in to your Hootsuite dashboard.
Click + Add Social Network.
Click Instagram in the left menu, then click Connect with Instagram.
Click Authorize in the pop-up box.
If you have a business account, click Sign in to Facebook and proceed to Step 6. If you have a personal account, click Exit with limited access in the next pop-up box, then Exit again, and you’re done.
Follow the steps in the Facebook login.
Repeat the steps for each Instagram account you want to add to Hootsuite.
How to add another Instagram account to Hootsuite
Message that will appear when you’ve successfully set up another Instagram account
How to switch between Instagram accounts on Hootsuite
To view your Instagram accounts at a glance and switch between them easily, add your posts for each account as a stream in the Hootsuite dashboard.
Click + Add Stream
Click Instagram and choose the account you want to add, then click My Posts. If you plan to use Hootsuite to schedule Instagram posts for later, it’s also a good idea to add the stream called Scheduled.
Repeat for each of your Instagram accounts. Now you can view all your Instagram accounts on Hootsuite, so you can easily switch between them.
Add stream button
Selecting another Instagram account in Hootsuite
How to post to multiple Instagram accounts on Hootsuite
You can use Hootsuite to post to any of the Instagram accounts you have added to your Hootsuite dashboard. The process is a bit different depending on whether you’re posting to a business or a personal account. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600, 000 followers on Instagram with no budget and no expensive gear.
Get the free guide right now!
Posting to a business account
Here’s a quick video overview of how to post to an Instagram business account in Hootsuite:
And here are the detailed steps:
In the Hootsuite dashboard, tap New Post and select the Instagram account you want to publish from. You can select multiple accounts if you want to publish the same post to more than one Instagram account.
Add your photo and text, then click Post Now or Schedule for Later.
If you choose Post Now, the post will publish directly to your Instagram account. If you choose Schedule for Later, it will post automatically at the scheduled time. In the meantime, you can see and edit your post in the Scheduled stream in your Hootsuite dashboard.
To switch to a different Instagram account, return to step 1 and choose a different account.
What a scheduled Instagram post looks like in Hootsuite
Posting to a personal account
You can create and schedule your posts for an Instagram personal account using the Hootsuite dashboard on your desktop, giving you greater control of your posts. Personal accounts use a mobile notifications workflow, so you’ll take the final step to publish on your phone.
First, make sure you have both the Hootsuite app and the Instagram app installed on your mobile phone.
Then, follow the steps in the video below to create your post.
How to manage multiple business Instagram accounts
If you’re managing multiple business accounts, it’s a good idea to use the Hootsuite dashboard for your posts, rather than managing your accounts directly within the Instagram app.
For one thing, while the Instagram app is limited to managing 5 Instagram accounts, including both business and personal accounts, business users can add up to 35 social profiles to the Hootsuite dashboard.
Managing multiple business Instagram accounts in Hootsuite also allows you to collaborate with team members and access advanced analytics from the same platform you use to manage and measure your other social accounts.
To effectively manage multiple Instagram business accounts, you need to make sure each of your Instagram accounts is connected to a Facebook Page. Here’s how.
If you are the owner of the Facebook Page, log into the Page and click on Settings.
If are not the owner of the Facebook Page, you will need to ask a Page Admin to add you as an Editor.
Click Page Roles in the left column, then make sure you are listed as an Editor or Admin.
In the left menu, click Instagram. Then click Connect Account and enter your Instagram credentials, then click Log In. If you try to log in to a personal Instagram account, the system will walk you through the process of converting it to a business account at this time.
Now open the Hootsuite dashboard and click + Add Social Network.
Click Sign in to Facebook and follow the steps in the Facebook login.
Repeat the steps for each Instagram business account you want to add to Hootsuite.
Here’s a video to walk you through the process of adding multiple Instagram business accounts to Hootsuite.
You can now manage all of your Instagram business accounts from your Hootsuite dashboard.
How push notifications work with multiple Instagram accounts
If you have push notifications for multiple Instagram accounts turned on, you will get notifications for all of them on your mobile device.
Each notification will indicate the relevant account name in brackets before the content of the notification.
Tapping a notification will take you directly to the relevant Instagram account, regardless of which account you last used.
If you’re using Instagram and a notification comes in from one of your other accounts, you will see the notification at the top of your screen.
If you’re managing multiple Instagram accounts on one device, it might be overwhelming to have them all sending push notifications. Fortunately, you can adjust the push notifications for each of your Instagram accounts separately.
Here’s how to change your notification settings on Instagram:
From the account you wish to adjust notifications for, tap the hamburger icon in the top right, then tap Settings.
Choose which actions you want notifications for this account. You can also choose to pause notifications for up to 8 hours.
Repeat the steps for each account to customize the push notifications you get for each of your multiple Instagram accounts.
Instagram Notifications button in Settings
Notification options in Instagram
Manage multiple Instagram accounts—and all your other social networks—from a single platform with Hootsuite. Save yourself a lot of time by scheduling posts, engaging fans, measuring performance, and collaborating with your team in one place. Try it for free today.
Easily create, analyze, and schedule Instagram posts with Hootsuite. Save time and get results.
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How to Add Multiple Instagram Accounts (And Why You Should)
Over 1 billion people use Instagram every month with over 112 million users in the US alone. Instagram is a powerhouse social network with incredible reach. But depending on your business and audience, having one account may be preventing you from effectively marketing to your targeted stagram users tend to prefer accounts that are focused on a specific niche. So instead of throwing all your content on one account, you should create multiple Instagram accounts to generate more attention and higher this post, we’ll show you how to set up and manage multiple Instagram accounts, how to switch between them, and what to do to build your first, let’s look at all the reasons why multiple Instagram accounts benefit your business. Why You Should Create Multiple Instagram AccountsCreating multiple Instagram accounts has many advantages for both small and large brands. Here are just a few benefits of creating multiple Instagram accounts:Separate Your Personal Life from Your Professional LifeMany brands have built a thriving audience around their actual lives, mixing the personal with the professional. The Kardashians various businesses, Mark Sisson and the Primal Blueprint, Gary Vaynerchuck…The list could go on. But most businesses won’t benefit from showing off the founder’s weekend getaways while promoting an upcoming webinar or new product launch. The majority of customers want to see what you’re offering them, not the life you’re living. Of course, much of this comes down to persona marketing. Your brand has to align with your audience’s interests and demonstrate that you can provide real solutions to their pressing rsonality is necessary for building a brand, especially on a social platform like Instagram, but you probably shouldn’t get too personal with your content, much in the same way you shouldn’t bombard your friends and family with business-related posts. Separating the personal from the professional on Instagram can help you create content that perfectly matches the expectations of your audience. Which, in turn, leads to stronger analytics surrounding engagement and conversions, better ads, and more growth potential. Market to Different Locations and CulturesWe mentioned earlier that there are over 1 billion monthly Instagram users and 112 million of them are from the US. What we didn’t mention was that the other 89% of monthly users reside in countries such as:Brazil: 70 million usersIndia: 69 million usersIndonesia: 59 million usersRussia: 40 million usersAnd more. If your business targets customers from around the world, you should consider creating multiple Instagram accounts to cater to their culture, language, and preferred types of content. Ikea is one of the best examples of this. They have accounts for Mexico, Chile, and Hong Kong among others. For a company as large and internationally known as Ikea, it makes sense to target specific countries with tailored Instagram accounts. Even if your business isn’t as big, it still helps to have different accounts for different countries because it helps that particular audience better connect with your content and increase the likelihood of them engaging with your brand. Sell Distinct Products and ServicesGrowing your audience on Instagram requires consistent focus on the products and services your audience cares about. But if you have multiple product lines targeted toward very different marketing personas, then you may need multiple Instagram accounts for each of them. You’ve probably never heard of Unilever, but I bet you’ve heard of Axe, Lipton, and Dove. That’s because Unilever owns all of these brands and their product lines, but they’re all marketed separately. And even companies like Dove have different product lines for men and women, both of which require their own separate Instagram accounts to attract the right kind of customers. In order to garner the attention you want for your specific products and services, your Instagram account needs to closely focus on one brand or product line. How Many Instagram Accounts Can You Have? Instagram lets you create multiple accounts up to a certain limit. You can have five accounts per device that you can easily switch between inside the app. Technically, you could have more if you’re willing to go through these steps outlined by Social Media Pro:Log in, log out. Repeat. Tedious but an effective way to manage multiple accounts from your a second (or third, or fourth) old device for every 5 new accounts you have. iPad, iPod, tablet, old phone; just keep ’em and use them for Instagram – use on Wifi, no need for a service gning up for a scheduling tool that allows you to add more than 5 accounts to schedule posts. Tools to check out include Social Report, Buffer, Hootsuite, AgoraPulse, Later, Planoly, Grum, SproutSocial and Tailwind, just to name a on Android, signing up for ParallelApps, or any other cloning app to create a second Instagram app. Can You Use the Same Email Address for Each New Account? Only one email address can be associated with an Instagram account. Every new account you create needs to have at least a new email address or Facebook account associated with the new Instagram profile. How to Setup Multiple Instagram AccountsKnowing the basic steps of creating multiple Instagram accounts lets you do it quickly and easily. We’re assuming you wouldn’t be reading this if you didn’t at least have one Instagram account. That’s all you need to follow the steps below showing you how to create multiple Instagram accounts right from your smartphone. First, you’ll want to log into your main Instagram account. In the bottom right-hand you’ll see a small circular button with your profile picture. Click on it. Now you’ll be on your profile. In the upper right-hand corner, tap this symbol And then tap this one to go to down to the bottom and tap “Add Account. ”You’ll be presented with two choices: “Log Into Existing Account” or “Create New Account. ” For our purposes, we’ll tap “Create New Account. ”You’ll be asked to enter a Username for this new account. Enter the username and click “Next. ”Instagram will give you the option of connecting this new account to your existing account so next time you log in with your main account, you’ll be able to access your new account. Essentially, your new account will share a login and contact info but remain separate otherwise. We’ll use this option and hit “Next. ”A popup will appear warning you that anyone who has access to your main account will now be able to access the new account you’re creating. If this is fine, then hit “OK. ”Next, you’ll see a welcome screen with a bright blue button inviting you to “Complete Sign Up. ” Click this button to login and finish the steps of setting up like adding your profile picture, saving your login info, choosing accounts to follow, etc. That’s it! Now you’ve created a brand new Instagram account using your existing on. How Do You Switch Between Multiple Instagram Accounts? Now that you have multiple Instagram accounts, you’ll be able to switch between them in two different ways. With the first method, you tap your profile picture in the lower right-hand corner to go to your account’s profile page. Then, simply press and hold the profile picture in the lower right-hand corner and a menu will appear showing you which account you’re currently signed into and which accounts you can switch to. If you haven’t hit the limit of five accounts, you’ll also see a button that says “Add Account, ” which you can tap to repeat the steps in the previous section. The second method also requires you to go to your profile page. Once there, you’ll see your profile name in the upper left-hand corner right above your profile picture. It will have a tiny down arrow next to your name. Tap on it and the same menu will appear displaying the account you’re signed into and the option to sign in to another account or create a new one. Next Step After Creating Multiple Instagram Accounts? Use Visual Content Marketing to Grow Your BrandCreating multiple Instagram accounts is an important step toward your bigger goal:Growing your Instagram following. Instagram is a hyper-visual social media platform. Visual content marketing is king and you’re going to need special tools to create a ton of regular content to post to all of your accounts. CloudApp is a free visual communication solution that allows you to create the top forms of content your audience is looking to consume. Videos are the #1 form of content and our screen recorder lets you capture and share footage directly from your desktop. How-to videos, tips and advice, or anything else can be captured quickly and immediately uploaded. Our GIF maker allows you to create crisp, HD GIFs for tutorials, product reveals, or fun content of any type. And our screenshot tool lets you show off products, charts, and even annotate what you capture. We’ll help you create visual content in a cloud-based, easy-to-use, enterprise-grade app with enough options for startups and enterprises oudApp is used by over 3 million people and is trusted by top companies such as Uber, Salesforce, and Adobe. We’ve been ranked by G2 Crowd as one of the top sales enablement tools and we continue to help companies improve communication with all of our solutions. Discover how CloudApp can help you create visual content on multiple Instagram accounts today.
How to Manage Multiple Instagram Accounts for One Brand
Instagram is a social media platform that is now synonymous with visual content and storytelling. But not every story your brand wants to tell fits under the same umbrella. For brands that have multiple product lines, diverse target audiences or numerous locations, creating multiple Instagram accounts is a way to market more effectively to distinct audiences.
Even though Instagram recently made it easier to manage multiple accounts, the technicalities of managing two or more accounts are only a small portion of the effort. When done successfully, using multiple Instagram accounts can help you strengthen your relationship with specific audiences, grow your following in new markets and create multiple narratives for your brand that all help you meet your goals.
From the technical management of multiple accounts to creating an Instagram strategy for each profile, let’s go over strategic ways to manage multiple Instagram accounts for one brand.
Reasons your brand should consider creating multiple Instagram accounts
Separate your employer brand efforts from your marketing efforts
The benefit of having multiple Instagram accounts for the same brand is to customize your marketing messaging to different audience segments. If you’re going to create multiple accounts, make sure there is a need for it. The accounts should be different enough that you can create unique content that appeals to the interests of each particular audience. Starbucks Jobs highlights employment opportunities, education support and Veteran employment transition, and employee testimonials.
Build the brand of different product lines or interests
In addition to having audiences in different countries, some brands create accounts that cater to audiences that share specific interests. Nike has mastered the art of creating specific content for every group of people who enjoy their products. They have profiles dedicated to Nike Women, Nike Basketball, Nike Running and dozens of other subaccounts.
When your account is specific to a niche within your audience, it’s important to create content that caters to them. It’s not enough to syndicate the content from the main brand page. You need to create original content that speaks directly to this interest group.
Customize your presence for different regional audiences
One reason big brands create multiple Instagram accounts is to cater to different geographic locations. Audiences in different locations may have different demographics or content preferences.
It’s also helpful to be able to communicate to different areas in their language to achieve the right nuance with the messaging. Airbnb has Instagram accounts for different countries and uses marketing strategies that speak directly to their audience in that country.
Set goals for each profile
The most common goal among social media marketers is to increase brand awareness.
Along with managing multiple Instagram accounts, you have to set goals for each profile. Nike Running appeals to runners specifically. So they use that profile to promote new running shoes while speaking in terms that runners relate to.
Profiles that are more product driven may have goals related to sales or clicks to the website or landing page. Brand accounts that are more for entertaining or community building might have goals related to engagement or brand awareness.
Nike Los Angeles is another Nike subaccount, but you won’t find many promotional posts on that page. Instead, they post content related to their community in Los Angeles and share stories rather than push to sell products.
View this post on Instagram
“I left running for a long period of time, and found myself in a really dark place. I decided that I needed an outlet. Through running, I found healing. It helped me set an example for my daughter of discipline, women empowerment, and leadership. ” @runner_sue, founder of @eastlarunners Inspired by family, built in East LA:, @eastlarunners, and run for more than themselves. Together, they empower their families through the community of running. We go farther when we run together. Every Sunday through the end of the year, grab your family and come run with us,, @eastlarunners, and for Dia de la Familia at Nike East Los. Come laced up, or trial our new Nike Renew, built for the everyday runner.
A post shared by #nikela (@nikelosangeles) on Oct 25, 2019 at 12:29pm PDT
These two profiles, while supporting the same brand, probably have very different goals by which to measure success. And with Sprout’s Instagram Profiles Report, your brand can dig deeper into your Instagram analytics for each profile.
Sprout’s reporting tools can help you monitor your progress toward your social media goals by tracking your results over time.
Create a content strategy for each account
Maintaining multiple Instagram business accounts also means maintaining an individual content strategy for each profile. This includes figuring out the best types of posts that work for each audience and the times of day that your posts will get the most visibility.
Sephora uses different accounts to create content for its audiences all over the world. If you look at their various accounts, they heavily cater to customers in that region by emphasizing the local style.
To create a unique strategy for each account, you need to understand your audience to a high degree. The 2019 Sprout Social Index found that the second biggest challenge social marketers face is understanding their target audience.
Luckily, you can use social listening tools to try to get to know your audience on a deeper level. With Sprout’s social listening tool, you can get even more insight into what an audience wants to see by tracking conversations around relevant topics.
You can also use our Instagram Profiles Report to find your top performing posts, a content breakdown by type, hashtag performance and more.
This will also help you track consumer behavior related to the topic of your Instagram page. You can use Sprout’s social listening solutions to get up to date information on your audience’s demographics, geographic location, device usage, and more. All of this information can be used to create a tailored experience for your audience.
Although, if a post is gaining a lot of reach on one profile, it’s okay to repost it on another one of your brands accounts. Yes, you should be creating original content for each specific audience. But if something appeals to a lot of people and is relevant, there’s no harm in sharing it across accounts.
Know how to switch between Instagram accounts
Managing multiple Instagram business accounts is a lot easier now that the platform lets you manage all accounts from a single device. You can easily switch back and forth between accounts by clicking on the settings icon in the top right of your app. Then, scroll to the bottom of this area and click “add an account. ”
Repeat this process for each account you want to be able to manage on the device. Once all of your accounts are logged in, you can switch back and forth directly from your profile.
If you’re using a platform like Sprout Social, you can manage each account directly from the platform instead of switching back and forth between each. Keep in mind, though, that most social media management software require you to have an Instagram Business account before it can post on your behalf. Once you have an Instagram Business account, you can use Sprout to manage all of your Instagram feeds from one place.
With Sprout, you can easily manage multiple Instagram accounts with your team through the Smart Inbox. You can collaborate on creating or assigning tasks, marking messages as complete and alerting other users with real-time notifications when someone else is viewing or replying to a message. This feature can be extremely helpful for brands that have different people managing different brand profiles.
Manage multiple Instagram accounts with purpose
Brands with multiple Instagram accounts are using those platforms to tell niche stories through visual content. With multiple accounts targeting different audiences, you have the opportunity to tell stories that resonate with more people. Managing multiple accounts doesn’t have to be complicated. When you use the right tools you can create a strategy that helps you use these accounts to meet your overall business goals.
Loews Hotels & Co uses Sprout to manage individual accounts, including different Instagram profiles, for many of its properties throughout the US and Canada. With 24 properties and counting, this might seem like a daunting task, but using a tool like Sprout to organize and manage these accounts helps them get the maximum strategic and storytelling benefit out of these separate profiles.
Director of Social Media & Content Strategy, Loews Hotels & Co
Having multiple Instagram accounts lets brands like this pinpoint unique variations between the target audience of each profile, whether that’s based on niche interests, location or other trains that can help a brand communicate more precisely and directly with that audience.
Try managing your brand’s multiple Instagram and other social accounts with a free trial of Sprout.
Frequently Asked Questions about running multiple instagram accounts
Is it bad to have multiple Instagram accounts?
Instagram users tend to prefer accounts that are focused on a specific niche. So instead of throwing all your content on one account, you should create multiple Instagram accounts to generate more attention and higher engagement.Oct 5, 2020
Can I have multiple Instagram accounts?
You can now add up to 5 Instagram accounts and quickly switch between them without having to log out and log back in. This is included on version 7.15 for iOS and Android, available in the App Store and the Google Play Store.