Register Business With Yellow Pages

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How to Claim and Merge Duplicate Yellow Page Listings

How to Claim and Merge Duplicate Yellow Page Listings

Duplicate listings on Yellow Pages can confuse your customers and Google, Bing, and the search engines. This confusion can wreak havoc on your local SEO.
Local SEO is important for getting found by customers in your neighborhood, city, or town. When your NAP (name, address, and phone number) listings aren’t right (or you have duplicates with conflicting information), the search engines are less likely to see you as a trusted resource and not show your business in the search results.
That’s why it’s critical to clean up your duplicate listings, including those on Yellow Pages. Below you’ll learn how to merge your business’ duplicate listings and/or claim your business on Yellow Pages.
*If you’re not listed on Yellow Pages, click here to read about creating your Yellow Pages listing.
How to Merge Duplicate Yellow Pages Listings
Unfortunately, Yellow Pages does not allow you to manually merge duplicate listings. Instead, you have to delete the duplicate listing entirely. To do this, you’ll have to contact Yellow Pages directly. You can either:
1. Call Yellow Pages.
The quickest way is to call 1-800-806-3904 and follow the automated instructions. This will put you in touch with DexYP, the parent company of Yellow Pages.
Once connected to a representative and your identification is verified, they will help you delete the duplicate listing. The entire removal process can take anywhere from an hour to 24 hours.
2. Email Customer Care
You can also email and explain why you want your listing deleted.
How to Claim Your Yellow Pages Listing
1. Go to Scroll down a wee bit the to “Claim Your Business” section and click “Get Your Free Listing! ”
2. Search For Your Business.
Once you click “Get Your Free Listing, ” Yellow Pages will ask you to search for your business’ name and phone number.
3. Claim Your Business.
Now enter your first name, last name, and business email. Then click “Claim Now. ”
4. Update Your Business Profile.
Now you can update your business profile with the exact information you want to share with your customers. While you can edit your profile at anytime, it’s best practice to enter the information accurately the first time.
Incorrect information can affect your local SEO, and can even cause database aggregators to create listings on other directory sites with the wrong information.
5. Verify Your New Yellow Pages Listing.
Once you update your business profile, you’ll want to verify the listing. This prevents other people (not in your organization) from making changes to your info.
To verify, login to your Yellow Pages account. You’ll then get a message saying that YP needs to call you to verify.
After you verify by phone, you’ll have successfully created and claimed your business’ Yellow Pages listing.
Don’t Let Duplicate Yellow Page Listings Affect Your Local SEO
Check out our other articles on claiming and merging duplicate listings:
How to Claim and Merge Duplicate Facebook Pages
How to Claim and Merge Duplicate Google My Business Listings
Need help managing your local SEO? Contact our digital marketing team for a free website / SEO audit. Give us a call at 919-341-8901 or send us a message.
How to List Your Business in the Yellow Pages

How to List Your Business in the Yellow Pages

Once upon a time, every business wanted a Yellow Pages listing. The Yellow Pages were the primary way that consumers had to find a business. Today, the internet has changed all that, with Google, Yelp and social media being the primary methods of listing your business. Still, the Yellow Pages remains one of the best local directories for business anywhere. The Yellow Pages distributes books directly to residents in small geographic areas. Getting a listing in the Yellow Pages could be a free listing, a paid listing or ad or an online listing. Check for Existing Listings Call the Yellow Pages national directory number or go online. The toll-free number is (888) 573-4011. Going online at allows you to check whether you already have a listing. It isn’t uncommon for YP listings to appear, based on public record. If no listing exists, follow the prompts to get a listing. If you do have a listing, confirm that the details are correct, including your website, address and contact information. If you are calling The Yellow Pages, you’ll need to give the representative your name, company name and your address to determine into which Yellow Pages directory your company would belong. Even though online searches enable people to search for listings anywhere, Yellow Pages targets user searches to help people find the best services close to where they home. If you have an existing YP listing, make sure to review the entire profile, and not only the company contact information. The profile helps consumers identify the company specialties and increase chances of results. Consumers are more likely to deal with an engaged listing rather than a cold listing that has no recent updates. Free or Paid YP Listings Claim a listing for free by calling the number or going to the website. You’ll be required to provide pertinent information about your company. While facts such as company name, address and phone number are easy to include, you will also want to provide a summary of your products or services. A consumer might not see all of this upon an initial search, but search engines will see this, which helps your search engine return better results. A paid listing could be a boldface or highlighted listing in the actual book or it could be given a priority listing online. These might cost as little as $2 per month. This is different from an ad. Ads are more than listings, and you pay an amount that’s based on the size of the ad. Construct the ad with content that is intriguing to consumers and that search engines will recognize. There are advances online ad solutions for businesses, such as YP business websites and video ads that serve as online commercials. Depending on the service requested, the range of costs depends on the size of the ad and on the geographic location. It costs more to put an a YP ad in a more densely populated region, because the potential reach is greater. Some areas, such as Manhattan, are more expensive because ad marketing is generally more expensive in Manhattan. YP Marketing Solutions The solutions that Yellow Pages provides have evolved from Yellow Pages’ early days. Even the name has been modified for modern designs to YP: The Real Yellow Pages. Many books similar to YP have emerged over the years, demonstrating that the concept of book delivery is still very valuable to businesses. The Yellow Pages wants businesses to get the greatest benefit and dynamic results, by using the various solutions offered. Of course, being listed in the the Yellow Pages is just the tip of the iceberg. The online profile, video listings and websites enable businesses to expand their internet presence. This is the foundation of an online marketing effort, which might include websites, other social media and content marketing. One of the benefits of using Yellow Pages’ online solutions includes the ability to promote feedback and to gain positive reviews. Reviews provide social proof of happy customers, which helps clients feel comfortable when working with a new company.
How Much Does a Yellow Pages Ad Cost? - Best Firms

How Much Does a Yellow Pages Ad Cost? – Best Firms

If you are a small to medium-sized business, especially one that’s been around for generations, you may be wondering about the real cost of advertising with Yellow Pages. The simple answer is, “too much. ”
Advertising with Yellow Pages in 2018 is the digital equivalent of chaining your business to a tree stump and waiting for it to produce fruit.
In fact, it’s difficult to describe how wasteful spending money with yellow pages is without engaging in hyperbole.
Businesses across all marketing segments have seen diminishing returns from Yellow Pages since at least 2008, more than 10 years ago! Now a full decade later, Yellow Pages advertising, both on and offline, is limping along as a line item in many small and medium-sized businesses’ marketing mix, without (in many cases) showing a meaningful return in years.
We’re going to break down Yellow Pages advertising costs and their “return” in a moment, but first let me ask you a question.
When was the last time you used the Yellow Pages to find anything?
Why Do Yellow Page Ads Cost So Much?
The cost of a given Yellow Pages ad is influenced by various factors. Here are a few of the most important ones.
Ad size
Ad positioning
The size of the city you’re targeting
Placing an ad with the Yellow Pages can easily run in the tens of thousands of dollars per year. To place a business card-sized ad in Yellow Pages costs anywhere from $250 to $400 a month, depending on your location.
If you want to take out a full page ad in Yellow Pages, you’re looking at – a month, or, 000 to, 000 a year.
Now compare these costs against the cost of adding your business information to Google My Business. There is no cost, because Google My Business is FREE!
And how about that full page ad? Well, let’s compare that to the cost of designing a brand new landing page for your website, which you own forever, and can update for FREE?. Once.
For the price of a single Full Page Yellow Pages ad, you could build 60 lavish landing pages per year and in most cases completely dominate the thriving local online search space.
Extra Advertising Fees
These extra fees are the price of admission to get your listing above others in a Yellow Pages directory.
Positioning your ad on top of other ads
Using a color in your advertisement
Using two colors in your advertisement
Did we mention you can get all this for free with a Google My Business listing, and never see your costs go up no matter where you live?
How to Tell if You’re Getting Any Return From Yellow Pages
Here’s how to tell if you’re actually getting any return from Yellow Pages advertising.
Use a Dynamic Routing Number on your Yellow Pages ads. We’ll be happy to set one up for you for free. Anytime someone calls your business from the number on the ad, you’ll receive a record of it in a monthly or quarterly report. For bonus points, you can check to see if any of these calls ended up in sales.
Most businesses will find that the yellow pages listings they thought were essential to getting their name out there, are driving virtually no new business.
A second way to check the return on your yellow pages traffic is to see where the referral traffic to your website is coming from. If you’re seeing a lot of traffic from, or or any other directory, then by all means continue to shell out. But if you’re seeing most of your traffic coming from Organic and Direct channels, you owe it to yourself to redistribute your spend to these channels. For offline yellow pages advertising, set up a vanity URL to accomplish the same thing.
A third way to check the return you’re getting from Yellow Pages is to look at the source of all your website traffic that completed forms in the past year. I recently did this for one of my medium-sized business clients, and this is what we found.
Out of 188 Contact Form Submissions in 2017:
126 came from Organic Traffic (from search engines like Google and Bing)
42 came from Direct Traffic (folks searching for your website directly)
1 from
Now, some of that Direct Traffic could conceivably be coming from folks looking up your business in the phone book and then navigating to your site, but again, ask yourself when the last time was that you did that?
I hope you’re beginning to see why Yellow Pages has become such a poor investment for most businesses.
Is Anybody Actually Using the Yellow Pages to Find Things Online?
In a word, no. Search traffic for the Yellow Pages is virtually non-existent over the past 5 years, with less than 100 global searches per month for “Yellow Pages” out of more than 6 Billion daily searches on Google alone.
Whatever value Yellow Pages online listings and ads once had for business has been eclipsed by far more effective options.
Not too long ago, Yellow Pages boasted of 5 billion searches through their website in a year. That’s not a small number! Unless you consider that Google processes more than 6 billion searches every day.
This is how yellow pages traffic compares to google search traffic as a percentage.
0. 0022 or 0. 22%.
Free or Low Cost Alternatives to a Yellow Pages Listing
This is a short, incomplete list of options that outperform Yellow Page ads in every way.
A one-page website with your business information on it and a picture of your storefront
A free Google My Business Listing (the preferred method for all android phones and anyone using google maps)
A free Bing My Places listing
A free Yelp Listing
A free Apple Maps listing
A free listing almost anywhere else on the internet
All of these platforms come with Paid Advertising options that help you reach a larger, more active community of users than Yellow Pages, often for a fraction of the cost.
The Final Proof
If you need more proof, check your own numbers. If you can track the majority of your online and offline traffic to yellow pages, you’re either in a very unique situation in 2018, (picture selling to a population without access to WiFi or a working knowledge of computers) or you’re probably leaving a lot of business on table.

Frequently Asked Questions about register business with yellow pages

Is Yellow Pages free for businesses?

Claim a listing for free by calling the number or going to the www.yellowpages.com website. You’ll be required to provide pertinent information about your company. While facts such as company name, address and phone number are easy to include, you will also want to provide a summary of your products or services.

How much does it cost to list your business in the Yellow Pages?

To place a business card-sized ad in Yellow Pages costs anywhere from $250 to $400 a month, depending on your location. If you want to take out a full page ad in Yellow Pages, you’re looking at – a month, or ,000 to ,000 a year.Apr 16, 2018

How do I register my number with Yellow Pages?

Yellow Pages for business – Add or Claim ListingStep 1:Get To Yellow Pages listing Form. Vist the Yellow Pages homepage. … Step 2: Enter business details. You should be redirected to a new page which has the following form. … Step 3: Claim now. … Step 4: Fill in Your Information. … Step 5: Verify your claim.

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