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How Much Should I Sell My Instagram Account For?
Looking to sell your Instagram account but don’t know how much you should sell it for?
This guide will be a complete overview of how much should you sell your Instagram account for.
At the end of the guide, you should be able to price your Instagram account at the most reasonable rate.
Let’s get right into it.
Important metricsHow Much Should I Sell My Instagram Account For? Price breakdownAverage pricing of Instagram accounts (based on followers and engagement rate)Summary of Instagram account prices from followersConclusion
Before selling your Instagram account, here are some important metrics people look out for.
Every Instagram account has different values due to these metrics.
1. Number of followers
One of the first things you’re going to look at is your number of followers.
Usually you’d only want to consider selling your Instagram account if you have 1, 000 followers and above.
Instagram accounts below 1, 000 followers usually have little to no value unless your engagement rates are exceptional (above 30%).
Secondly, the niche of your Instagram account will affect its price.
If your Instagram is a meme account, you’re going to have to price it lower.
Instagram pages that are in the business, entrepreneur or money niche will be priced a lot higher.
This is because they are much easier to monetize.
The username of your account needs to be taken account only if it is a OG or semi-OG one.
An OG username is one that has real words from the English language without any numbers or special characters (e. g. hello, lol, fish).
These usernames can be worth thousands of dollars.
Unless your username is an OG one, it’s not going to add any value to the price of your Instagram account.
The demographic you’re going to want to look at is the age and location.
The age depends on the buyer, but generally young adults (18-30) tend to be the most valuable.
Let’s move on to the location.
If your followers are mostly from tier 1 countries (e. USA, Canada, Australia), your account is going to be more valuable.
However, if your followers are mostly from tier 3 countries (e. India, Cambodia, Nigeria), then your account is going to be less valuable.
The engagement of your account is going to be one of the most important metrics to look out for.
If you have thousands of followers but only a few likes, your account is not going to be worth a lot.
On the other hand, if your engagement rate is high (10%-30%), your account is going to skyrocket in value.
Engagement consists of 4 metrics.
The number of likes, comments, video views and story views.
As for likes, you should be looking at around 10% engagement rate.
Usually for a smaller account (below 10, 000 followers), you’ll want to be looking at about 1, 000 likes.
For a bigger account (over 10, 000 followers), the engagement rate is going to be much lesser than a smaller one (6-8% engagement rate).
This is normal.
For comments, if your posts are getting a ton of comments, then it shows that your followers are engaged.
So you’ll be able to sell your account for a higher price.
Story and video views
Story views are also an important factor to estimate the value of your account.
Great story views are around 10% to 20% of your total followers.
This means that if you have 10, 000 followers, 1, 000+/- of them should be watching your stories.
Lastly, it’s the growth rate or the current growth of your account.
Your account’s followers and engagement can be huge.
However, if your account isn’t growing much over the past few weeks/months, its value will be diminished.
But if your account is growing hundreds of followers per day (along with engagement), the value of it is going to shoot up.
How Much Should I Sell My Instagram Account For?
Now it’s time for the million-dollar question, “How much should I sell my Instagram account for? ”.
The short answer is — it depends. Based on the different metrics I’ve mentioned above (followers, niche, username, demographic, and engagement), every account is going to have a different price.
To make your life easier, I’ve compiled a table of real-life Instagram accounts for sale.
You can use these metrics and prices to benchmark against your own account.
That way you’ll have a rough idea on how much you should sell your Instagram account for.
llowersLikes per postNichePriceDescription1. 6, 484223Luxury & Motivation$150Main audience: USA. 2. 9, 8121, 357Pets & Animals$278100 to 400 organic followers per day. Followers from US, is 67% women. 3. 12, 8781, 714Travel & Nature$300US account based around travel with a mixed following. 4. 28, 4204, 596Cars & Bikes$400Growing 200 followers a day but in its prime (daily posting) it grew 500 followers a day. $20 per week by running ads/affiliate marketing etc. 5. 38, 1192, 779Humor & Memes$500Very decent meme page. 6. 54, 5161, 150Fashion & Style$670High-quality fan page account with real followers. 7. 80, 4474, 897Fitness & Sports$799 Account created over 2 years ago. 8. 173, 2321, 336Fashion & Style$999The account is a year old. Very active account gaining around 1k followers every day. Averaging 2k+ likes on the recent 30 posts.
Move on to the next section for a concise price breakdown on these accounts.
Now, let’s breakdown the prices of the various Instagram accounts from the table above.
Account no. 1
The first user on the table has around 6, 500 followers and 223 likes per post.
The main audience is USA which is a first tier country.
With these metrics in mind, this account is probably worth no more than $100 because the engagement rate is quite low.
Account no. 2
Number 2 on the table is in the pets and animals niche.
It averages 9, 800 followers and 1, 357 likes per post.
This is a very high engagement rate so this account is worth a lot more.
It’s easily worth around $250+.
The seller set the price at $280 which is very reasonable.
Account no. 3
Number 3 has around 12, 900 followers and 1, 714 likes per post.
This is account has decent engagement rate as well.
Valuing this account at around $300 is perfect.
Account no. 4
The next account on the table averages 28, 400 followers and 4, 600 likes per post.
Seller states that it is growing by 200 followers per day; 500 if you’re posting daily.
Growth and engagement rates are very high.
This account is easily worth around $400.
Account no. 5
Number 5 has around 38, 000 followers and 2, 800 likes per post.
This account has a higher number of followers than the previous one but lower engagement.
The account is a meme page which is harder to monetize.
Seller valued it at $500, but it should be valued at $400+.
Account no. 6
54, 516 followers and 1, 150 average likes per post.
This account has a lower engagement rate than the previous two accounts but a lot more followers.
Seller valued it at $670 but it should be lower.
Account no. 7
This account has around 80, 400 followers and 4, 900 likes per post.
About 6% engagement rate which is pretty high considering the account has a huge number of followers.
This account is priced at $799.
Account no. 8
The last account on the table has around 173, 232 followers and averages 1, 336 likes per post.
Very high number of followers but a very low engagement rate.
This account has a massive growth rate at 1, 000 followers daily which is the biggest metric.
Seller valued this account at $999.
Average pricing of Instagram accounts (based on followers and engagement rate)
This table is a quick reference of the various pricing of Instagram accounts based on their followers and engagement rate.
Use this table to quickly estimate the price of your Instagram account.
FollowersEngagement ratePrice5, 000 to 10, 00010% to 30%$100 to $15010, 000 to 15, 00010% to 20%$200 to $30015, 000 to 30, 0008% to 15%$300 to $400+30, 000 to 60, 0006% to 10%$400 to $600+60, 000 to 80, 0003% to 8%$600 to $1000++100, 000 and above3% to 6%$1000 to $5000+++
Note: These are just rough estimates of how much you should sell your Instagram account.
Summary of Instagram account prices from followers
Here’s a quick summary of average Instagram account prices from the number of followers.
If you have 5, 000 to 10, 000 followers, you should be looking at selling your Instagram account at $100 to $150.
Next, if you have 10, 000 to 15, 000 followers, it should be worth around $200 to $300.
15, 000 to 30, 0000 followers at $300 to $400+.
30, 000 to 60, 000 followers at $400 to $600+.
60, 000 to 80, 000 followers is valued at around $600 to $1000++.
Lastly, 100, 000 followers and above at $1000 to $5000+++ respectively.
In this article, I’ve mentioned the metrics you should look out for when pricing your Instagram account, 8 different Instagram account prices, and average Instagram account prices.
Hopefully you’ll have a better understanding on how much you should sell your Instagram account.
However, you should always benchmark your account to other accounts in the market to get a rough idea of its value.
This is because every account varies.
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How Much Is an Instagram Account Worth? – Market Realist
Instagram, the photo and video-sharing app owned by Facebook, caters to individuals who want to share content instantly. Instagram has grown considerably since Facebook acquired it in 2012. Article continues below advertisement“The deal was a great strategic fit for Facebook’s mobile offering while removing a potential rival, ” according to Yahoo Finance. By August 2020, the platform had about 1 billion active monthly users. Source: UnsplashArticle continues below advertisementA widely-followed Instagram account can be worth a lot of money for the people creating its content. Major celebrity names like Kylie Jenner, Ariana Grande, and Cristiano Ronaldo make a lot of money from Instagram. Anyone with a devoted following can also earn a significant amount of money. While Instagram doesn’t directly compensate Instagrammers for posts, there are multiple ways to earn money through Instagram including brand sponsorships, affiliate marketing, and directing customers to your business or products. Article continues below advertisementBrands make deals with those who are deemed “influencers, ” who have a certain number of engaged followers on their Instagram account. In general, those with higher numbers of followers and a high level of engagement from those followers will command a larger payday. 10K Instagram account is worth $100The number of followers isn’t the only factor that determines how much an Instagram account is worth. Although a high number of followers is important, the compensation also depends on whether the followers are actively engaged with posts. Article continues below advertisementThe average engagement level for an Instagram account is about 3 percent, according to InfluencerMarketingHub. Therefore, “Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. ” Some digital marketers suggest one cent per follow as a basic rate of compensation, which would mean earning $100 per 10, 000 followers. A 10K-follower account’s worth also depends on other factors like engagement. Article continues below advertisement50K Instagram account is worth $500Using the one-cent-per-follow estimate, a 50K Instagram account might be worth about $500. Again, Instagrammers can earn money in various ways — marketing their own products, sponsored posts, and affiliate marketing. 100K Instagram account is worth $700–$900A sponsored photo posted by an Instagram account with 100, 000 followers might be worth $700–$900, according to InfluencerMarketingHub. Article continues below advertisementSource: UnsplashHow much is an Instagram account with 1 million followers worth? An Instagram account with an extraordinarily large following like 1 million followers is likely worth a lot of money. Reportedly, Kylie Jenner earned $1. 2 million per Instagram post last year. Her account has over 200 million followers as of December 2020, according to Statista. Article continues below advertisementA lesser-known area of Instagram monetization is that of curated accounts where the owner shares other creators’ work. One user explained that he earned $36, 000 over four years running a curated Instagram account with 1. 9 million followers, according to Medium. How to calculate Instagram username worthThere are online calculators where you can plug in your Instagram username to receive a rough estimate of your account’s worth. People do sell Instagram usernames (and usernames and accounts for other social media platforms like Twitter and YouTube). However, Instagram actually prohibits the sale or transfer of any part of your account, according to Vox.
10 Things You Need to Know Before You Buy Instagram …
Sep 05 2018
Building a loyal Instagram follower base from scratch takes a lot of hard work, time, and patience, which is why many businesses decide to take a shortcut and simply buy Instagram accounts. However, before you do that, make sure you’re aware of all the risks and potential pitfalls that may come from that.
Instagram is one of the best social media channels for advertising and building your brand. Around 60% of Instagram users learn about a product or service on this social network. This is an astounding number considering the fact that half a billion people log in on a daily basis, and this number keeps growing.
While Instagram has the highest engagement rates, the new algorithm makes a new business’ breakthrough a bit tricky. It focuses on posts and users with a good track of engagement. This pushes to the curb those who still haven’t built their follower network and results in 70% of Instagram posts failing to get noticed.
If you feel the only way to overcome these obstacles is buying Instagram accounts, let’s clear two things first. Buying Instagram accounts goes against Instagram’s terms of service. Second, buying an Instagram account is not the same thing as buying Instagram followers. Let’s explain.
1. Buy Instagram accounts at your own risk
Buying Instagram accounts goes against the social network’s terms of service. On Instagram, you are not allowed to “buy, sell, or transfer any aspect of your account (including your username) or solicit, collect, or use login credentials or badges of other users.
If you buy Instagram accounts, you buy them with awareness that Instagram can shut them down at any point if their team finds out or finds something fishy about this account.
Since this process takes place “under the table, ” there is no official guarantee that acquiring someone else’s account won’t turn out to be a scam that will cost you more money and nerves than acquiring followers organically.
2. Buying followers ≠ buying accounts
Let’s cut this conversation short – don’t buy followers. Chances are they are not real and even if they are, people can tell a difference between paid and genuine engagement. In the long run, bots can make you look stupid and seriously harm your brand’s reputation.
Several examples of bot comments completely irrelevant to the post. (Source: Einstein Marketer)
You’ll probably find websites that sell followers for ridiculously low amounts of money. These followers are unlikely to engage with your posts, and even if they do, their comments will be pointless generic comments filled with emojis.
If you are still not convinced, Andrew Tate from AdEspresso conducted a case study on Instagram. He spent one month attracting followers the old-fashioned way. The next month, he switched to a fully bot-run method. Here are the results.
The pitfalls connected to buying Instagram followers are similar to those that may await you if you decide to buy Instagram accounts. But if you are still positive that you want to proceed with this plan – take care of a few things.
If you buy Instagram accounts directly from a seller
1. Run a background check
This means that you should make sure the person you are talking to exists and owns the account. Second, you want to make sure that their followers are not bots. Go through their posts and look at the comments, and noticing fake accounts should not be too difficult. If you want to be 100% positive, here is a great free tool that enables you to run a quick check on the account.
2. Run a niche check
It should go without saying, but you should double-check whether this account suits your needs. There is not much point in buying a fashionista’s account with 50K followers if you are trying to sell home improvement tools.
Since you’re already preparing to cash out for followers, don’t get scammed just because you were trying to save 30 bucks for background checks. This tool will give you an access to over 30 key metrics for any publicly available Instagram user. These metrics include most used hashtags and words/phrases, post frequency, average engagement, etc.
3. Agree on terms in detail
When you verify that the account, its owner, and followers are legit, create a sales contract. While I am not in a position to give any legal advice, there are plenty of legal experts and websites that can advise you on drafting a sales contract. In general, this contract needs to include:
Identity of the Parties
Date of Agreement
Description of Goods and/or Services
You can find more details about sales contracts here.
4. Use a trusted payment service
First, make sure that the account belongs to the person you’re talking to. Any attempt to persuade you to send money through a third party, a friend or family should immediately raise a red flag.
Paypal is a good option, since this platform enables disputes, claims, chargebacks, and bank reversals, providing you with an added level of security.
5. Separate the payment into milestones
You can never be too careful, so it’s recommended to be in direct contact with the seller as the purchase takes place.
Seller will provide you with username and password. After you log in, you are supposed to change the email and password of the account, unlink it from the seller’s Facebook account and link it to yours. Only then you have the control over the sold Instagram account.
The seller will also ask for some assurance, because scams can run both ways, so it’s best to split the payment into two or three phases during this process. Keep in mind that, should anything go wrong, you can’t go and complain to Instagram, since that will end in termination of your and seller’s account. Also keep in mind that this account could end up deleted by Instagram at any point.
If you buy Instagram accounts from a middle-man service
While middle-man services promise to protect you from scams and fake followers, many of these services are equally scammy and shady. There are hundreds of forums with accounts listed for sale, including the famous e-bay, with prices ranging from $50 to thousands of dollars. Do yourself a favor and skip those. While some offers may be legit, both forums and e-bay are a scam minefield.
I went through some marketers’ forums and review websites to see how several well-known services that sell Instagram accounts fare among users. These are the results. And keep in mind that even there – you’re purchasing at your own risk.
Currently, ViralInstas offers only up to 15K followers accounts in model/fashion/animal niche, while larger accounts are out of stock. This could imply that the website doesn’t stash fake accounts, and depends on the level of current offer among the account sellers.
One Instagram account will cost you $225, and according to their FAQ, you are provided with login info instantly upon purchase. The Instagram account’s username is visible on their website so you can run background checks on the account.
“I’ve bought multiple accounts for various clients from them since they offer instant passwords delivery which was a huge plus compared to when I used to purchase accounts via eBay and my clients would have to wait on the seller to provide the passwords, ” wrote one Quora user.
“All the accounts came with a manual on how to maintain and grow the page with info I myself found useful and aside from that they also came with a hashtag research tool tailored to each account which had about 500 or so hashtags related to each page and gave the probability that the account’s content would have of doing well for each of the hashtags so it basically gave my clients the best hashtags to use for their posts. ”
2. Viral Accounts
Viral Accounts connect buyers and sellers – you can find Facebook, Twitter, Tumblr, Instagram and other social media accounts here. They are an established company that boasts several big clients and is pretty straightforward about its company structure and whereabouts.
Viral Account does not only sell social media accounts – it also enables you to hire influencers, buy websites, domains, etc.
The price of one Instagram account on this website varies from $50-20, 000 USD, depending on followers’ location, their activity, and the account’s niche. The site runs on “we flip them as we get them” regime, so much like Viral Instas, certain accounts may be “out of stock. ” If you are interested in buying, you have to register and contact the Viral Accounts team.
This means that as a buyer, you may be put on a waitlist. Viral Accounts prioritizes the current pool of buyers and enables exclusively long-term clients with the option to request a property within their niche.
3. Social Tradia
On Social Tradia, you have a little bit more flexibility, as you can browse the available accounts by category. This, however, leaves it up to you to vet some of the accounts – if the link is available.
For example, it is pretty obvious that this 3. 8K yoga account is filled with stock photos with little meaningful engagement.
On the other hand, there are accounts marked as “authentic” by Social Tradia’s team. You’ll have to take their word for it, because they won’t provide you with a direct link for vetting.
Social Tradia ads one layer of assurance to the buyers, who can get a refund if they appeal within 24 hours of purchase.
Ultimately, keep in mind that each purchase of this type is a risk. Even the most genuine and successful Instagram account won’t bring you results if you don’t have a solid marketing strategy on your mind.
Here you can find some amazing, up to date advice on how to get found on Instagram search, how to get more followers, or how to make more money with your Instagram accounts. As you may conclude, the work you will have to put into nurturing these account is the same type of work you’d put into legitimate growth from scratch – so why not give it a shot?
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Frequently Asked Questions about price of instagram account
How much is a 10K Instagram account worth?
10K Instagram account is worth $100 Therefore, “Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers.” Some digital marketers suggest one cent per follow as a basic rate of compensation, which would mean earning $100 per 10,000 followers.Dec 29, 2020
How much does an Instagram account cost?
Viral Accounts The price of one Instagram account on this website varies from $50-20,000 USD, depending on followers’ location, their activity, and the account’s niche.Sep 5, 2018
How much does a 1000 follower Instagram account cost?
1,000 followers will cost you $90. 2,000 followers will cost you $179. 5,000 followers will cost you $445.Apr 9, 2019