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A Guide to Predicting the Resale Market (LONG): Sneakers
I’ve been thinking about making this post for a while so here it is. Basically this is for people relatively new to the sneaker game. I’m not claiming that this post is 100% accurate. This is just coming from someone who’s been “collecting” and occasionally selling for a few years now. I’ll be making this post for people who don’t know whether they should buy a kick, how hard it will be to get the shoe, and what the market will be like post where to start? First off I don’t necessarily condone reselling but hey you gotta do what you gotta do, if you can’t beat em join em (or at least hook up a friend).. 1) Should I buy the shoe? 1) When it comes to the question should I buy the shoe, first and foremost do You personally really like the shoe and do you see yourself wearing them? From personal experience I saw the SNS Question Mid, super dope shoe imo so I decided I’ll try and get them on release, the release comes and I miss them, so like many of us do we really (think) we need the shoe so I decided to pay $250 resell price (160 retail I believe). When I finally got them I was happy, but in the about 6 months I had them I only wore them once, maybe twice. Now at least I was able to sell them for what I payed minus shipping so not much of a loss, but just think I had $250 sitting in my room for months. 2) Now if you are on the fence about buying a shoe, if you know the shoe will sell out and the resale will be at least $50 more than what you paid, why not? Worst comes to worse and you really don’t like them you can always return them or sell them to someone who wasn’t lucky enough to cop for retail +shipping. (this will be more addressed in my next two points. ) TL;DR Buy shoes based on what you like, and how much you see yourself wearing them because unless you’re a collector, shoes were meant to be 2) How hard will it be to get the shoe? This is probably the trickiest to predict because honestly it just comes down to how hard you are willing to work for a shoe or how lucky you can get. Now lets take a Nike for example lets say the yearly Jordan XI (Concords, Breds, Gammas) this would be an example of a general release but a very hyped, very sought after general release. 1) the in person approach. CALL YOUR LOCAL STORES DAMN IT I can’t tell you how many times during December I’ll see posts here asking where one can get them, how do you go about getting them, ect. Call your local Footlocker, Champs, Footaction, Finishline, HOH and just ask “Are you getting XXX and how are you selling them. ” These days they’ll probably tell you they’re doing a raffle a few days in advance this is where the luck is involved, but obviously going to more stores, getting more tickets will increase your chances. Some stores will give out guaranteed tickets which is where the how hard are you willing to work aka how much time are you willing to spend in order to get them. A whole other thread could be made about what to expect at a campout but thats a completely other thread… Now 2) The online release. Lets take the same sneaker (yearly XI), So I suggest following ** A LOT* of stores on twitter- Nike, Footlocker, Champs, Footaction, Eastbay, Finishline, JimmyJazz, KicksDeals and many others I can’t think of off the top of my head. I personally have not gotten a Major release off NDC (because I have a shitty free bot I can post in the comments if requested) but without a good bot (you’ll probably have to pay for) I don’t recommend relying on online twitter link if you really want the shoe. I’m not really for or against bots, but like I said with resellers, sometimes if you can’t beat em, join em. 3) Now before I end this subject, lets try to predict if a shoe will sell out, and how rare/hard it will be to get if it will sell out first day. Think about these factors… How real is the hype? Have you seen this shoe being worn by multiple celebrities, has it been all over the sneaker blogs, is this a quickstrike/limited edition, is it a popular collab (Fieg), does the shoe represent something cool/significant, is it a color way that always sells out (south beach) along with a few other factors these are all things to consider. Now for a shoe that probably won’t sell out, what is the price point, what are people willing to pay, and is there anything special about the shoe? For example I thought the Elite Crimson Lebron X was a dope shoe but for $260? HELL NO! Lebron didn’t wear these during the playoffs, they were a general release, and there was nothing special (3m, glow in the dark, lace locks). I waited a few months and was easily able to cop for $100, that $160 below retail an entire other shoe just because I had the patience to wait for them to hit clearance. TL;DR Call your local stores, follow everywhere that is going to get the shoe on twitter, and think about all the factors that make a shoe sell 3) Finally, What will the market be like post release? I slightly touched on this in the last paragraph but here goes… The main 2 things you have to consider is how limited the shoe is and how popular the shoe is. I’ll show some current shoes and make some predictions about shoes that are coming out soon so save this post and see if I’m right. I’ll take the last few Nike releases just because Nike is the easiest to predict. 1) Kd Aunt Pearl 6. Retail Price was $150. Cheapest Bin on Ebay (size 12) is a whopping $370, but you can probably find on your local buying and selling page for around $300. Now this is shoe that’s sold out within seconds online because it’s a continuation of a shoe thats sold out in all the previous models, it represents a cause that a lot of people have strong feelings for, people have really been feeling the floral print on shoes lately and The number 1 thing that in my opinion made this from a $225-250 shoe into a $300-350 is that they added Supreme out of nowhere because they know that shit attracts hypebeasts. Future market prediction for these is that they will eventually drop to $250 deadstock once they hype dies down. Now lets take a recent Jordan 2) Powder Blue 10 X’s. Retail was $170. Cheapest bin on Ebay is only around $210. Probably could find on you local facebook group for $190-200. This shoe was less limited than the Kds, more expensive retail, less meaning (the Jordan Xs aren’t a popular model) the only thing these really had going for them is that it’s a color way that hadn’t been retroed in 10+ years if I’m not mistaken. Now I’ll make a prediction about a shoe that’s going to come out. 3) Carmine 6s. I know this is a popular shoe so maybe I can help a few people out here. MARK MY WORDS If nike makes this a GR (as I predict) these will be the exact same thing as the Grape V’s. A very popular colorway that everyone wants but once you make it readily available for everyone the price will drop. Expect these to sell out first day within seconds. The initial resell price first week people will be asking $270+ but watch as the weeks go on and the market is flooded prices will drop to $200-220. Now one last prediction for you non nike fans on the sub. 4) The “COVE” Ronnie Fieg Gel Lyte V’s that are being strongly hinted will release this spring. Kith drops are a completely different animal than nike drops so I’ll just stick to price predictions here. Initial resell price $400+ and as long as the runner trend keeps up (which I predict will and rise) the price on these could even rise over time to upwards of $500 similar to the ECP Pack due to the color way and hype. TL;DR Too lazy to make TL;DR for this this took more than hour to fully type out so if this helped you in any way please give it an upvote (don’t get any karma anyway since its a self post) but those who have also been in the sneaker game for a while feel free to post your opinions in the comments and have a good day.
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The Insider’s Guide To Sneaker Reselling – FashionBeans
Sneakers aren’t just for sneakerheads any more. Whereas 10 or 15 years ago you’d need an encyclopedic knowledge to get ahead in the collecting game, nowadays it’s easier than ever to get your hands on high-demand kicks which sell for even higher prices. That’s why it’s no surprise that sneaker reselling, once a niche market for trainer obsessives, has boomed into a full-on cottage rise of marketplace apps like StockX and GOAT, alongside the proliferation of social media sites where you’re just one DM away from turning a rare pair of trainers into cash, mean that more people are selling their shoes than ever before. The global sneaker resale market has been valued at over $1 billion, while the right pair of kicks can go for £5, 000 cash (or more) at UK-based sneaker havens like Crepe ’s a big pile of money lying at your feet, but how to take the first step to claiming it? Don’t worry, we – along with some of the industry’s major players – have got you CityHow Do You Start Sneaker Reselling? Not with your trusty Chuck Taylors, unfortunately. Or even your Balenciaga Triple S. If you want to get your head around the world of reselling sneakers, you need to know about limited releases – that’s when the big trainer companies only release a select number of their newest, most hyped sneakers (think the Nike Jordan collabs, or the new Adidas Yeezys). Collectors know the biggest sneaker trends, join mailing lists, download apps and queue up at sneaker stores. Those who manage to blag themselves a pair will either keep them to wear, sell them immediately, or keep them in mint condition, often with an eye to selling at a later date when their value has increased people who resell in-demand models immediately will often do so for a 200-300 per cent markup – they’ll buy them for £150-£200, and sell them for £400 or more. But then there are the resellers who hold onto – or, if they’re lucky, come across – an older limited release (think ’90s Air Jordans in classic colourways, or the original Nike Yeezys) this instance, fewer unworn pairs exist, meaning the resale price only goes up. Simple economics. These second-hand shoes will sell for more than second-hand all of that sounds like nonsense, here’s some good news: you don’t actually have to be a sneakerhead to make it big in the game. “Shoes are seen as a commodity now, ” says Crepe City founder Ron Raichura. “You’ve got people who used to be ticket touts buying shoes, because the market is so big. ”And while going full tout might earn you the ire of the sneakerhead community, a little bit of research will definitely help ingratiate yourself with the people you’re buying from and selling to. “You need to do a bit of research. Know what you’re buying, and where you should sell it. ”Online marketplace StockX is a good place to start – their ‘market watch’ function will allow you to track, stock exchange-style, which shoes are worth your valuable time and money. “You can see the demand which is already existing for these products before they’re released, ” says Derek Morrison, director of Europe at StockX. “If people are buying pairs early for way above retail, it’s pretty obvious there’s going to be money to be made off that shoe. ”For the more knowledgeable collectors, reselling sneakers is a career in itself – and it pays well. “You can make a living reselling sneakers, ” says Jasmin Miller, spokesperson for sneaker resale app GOAT. “In 2017, our top sellers each sold more than $2 million in sneakers. At the end of 2018, those same top sellers had each sold more than $10 million in sneakers overall. There’s a huge market looking to buy sneakers, and it’s only growing. ”GOATSneaker Reselling Tips From The ProsNow that Google has made every thrift shop attendant into a sneaker aficionado, you’re highly unlikely to find a pair of vintage Air Jordans in your local charity shop bargain bin. That means, for the novice reseller, new releases are your best bet. “Every other week there’s a pair of shoes coming out which you can make £30-£50 on, ” Morrison says. “Or you can buy several pairs, sit on them for a few months, and they’ll probably be worth even more. ” If you want to make real money, though, you’ll have to put the effort in. “There are at least a handful of shoes throughout the year which will immediately go for 5-10 times the retail value of the shoe, and quite a lot more which will go for a 3-5 times markup. Those are usually the ones where you have to enter raffles, or camp out for the weekend. If you get your hands on them, though, it’s like winning a lottery ticket. ”StockxSam Kersh, aka @sneakersocialite, is one of Instagram’s OG sneaker resellers, with over 150, 000 followers – so his advice is worth listening to. “You can find rare sneakers in all sorts of ways: general releases, resellers, suppliers in the industry and friends’ events, ” he says. As for how he makes his living, it’s all about using the tools already at your disposal: “I mostly use Instagram, eBay, and Facebook groups to sell stock, ” he your follower count is lacking, reselling apps like StockX and GOAT will give you an easy way of getting your product out there (as long as it’s something people want to buy). “It’s all about keeping an eye on the market and knowing what’s desirable, ” Morrison says. “For example, I know that there are shoes from nine years ago that Kaws did with Nike which are now going for £1, 000. And we see stuff go for £5, 000-£10, 000 every week. ”In terms of when to sell your most prized pairs, it might be worth holding out – limited releases from the best sneaker brands tend to only get more profitable with age, thanks to the scarcity of unworn pairs on the market. Because of this, you can even take the gamble and buy trainers at their immediate resale value, with an eye to ‘flipping’ them again a year or so later. “Sometimes the best deal is after they’ve already sold out, ” Morrison explains. “There are shoes from last year which are worth 150 per cent more than their resale value on StockX the day after they were released. ”GOATThe Best Sneaker Reselling SitesGOATThe aesthetically-pleasing online marketplace runs a tight ship, where all sneakers sold through the platform are authenticated by machine learning and human expertise. mStockXGOAT’s rivals set themselves apart with an analytical approach to the buying and selling game, featuring constantly updated market values and loss or gain on items. mCrepe CityThe stalwart brand run a heavily populated (and heavily-regulated) Facebook group for buyers and sellers, as well as regular resale events – check online for the next event. community marketplace for menswear enthusiasts doesn’t only focus on trainers, meaning you can spend your hard-earned cash on pre-owned Gucci and Supreme. mSole ExchangeAnother reliable marketplace app, set up by the shoe impresarios behind British retailer The Sole Supplier. For the newbies, that means they know a thing or two about trainers. GameIf all of the above sounds like a little too much effort, Kick Game will analyse and price your shoes for you in exchange for 20% of the profit. Best Shoes To Sell Right NowNike Air MAG Back to the FutureAnyone in the sneaker community will tell you these are the most coveted kicks out there. “Only 89 pairs were ever made, ” Miller says. “That rarity and nostalgia comes with higher price tag. A pair have sold on GOAT for $45, 000. ” Sells for: £20, 000-£40, 000See MoreNike Dunk SB Paris“They’re obscure, ” says Raichura of the second-most expensive shoes on our list. “There were only ever 202 pairs in existence, so it’s basically impossible to find a brand new pair in your size nowadays. ” Sells for: £10, 000-£20, 000See MoreAdidas Human Race NMD Pharrell x ChanelThe collaboration was done exclusively for Colette, a shop in Paris described by some as as ‘the trendiest store in the world’. “It closed about a year-and-a-half ago, ” Morrison says. Now the price tag makes a little more sense. Sells for: £6, 000-£10, 000See MoreNike Yeezy Red OctoberKanye’s final collaboration with Nike is ludicrously in-demand. “It’s almost like people have forgotten he made them, because he moved to Adidas soon after, ” says Raichura. “I actually sold a pair myself, for £6, 000, which is crazy. ” Sells for: £4, 500-£6, 000See MoreNike Jordan 1 Retro High Off-White“Anything around Off-White and Virgil Abloh is a safe bet right now, ” Derek says, of the designer du jour for everyone from Justin Bieber to A$AP Rocky. “Every single pair he’s released in the last 12 months has absolutely skyrocketed. ” Sells for: £1, 700-£2, 000See MoreNike Jordan 1 Retro High Travis ScottThe biggest new shoe of 2019, the limited release started when Travis Scott played the Grammys and sold out instantly. “Resale value pre-release is already hitting £1, 600, so if you’re able to cop for retail you’ll make some serious profit, ” says Kersh. Sells for: £1, 600+See MoreNike Air Fear of GodOne of Morrison’s current favourites: “You have people who do collaborations on the iconic existing silhouettes, but this one is interesting because Nike and Jerry Lorenzo actually created an entirely new silhouette. ” Sells for: £600-£1, 000See MoreNike Sean Wotherspoon Air Max 1/97“The price seems to be going up week by week, ” Raichura says. “Last summer they were selling for £400, now they’re selling for over £800. I think it’s because everyone was expecting to have a re-released this month, which hasn’t happened. ” Sells for: £600-£900See More
Want to Get Rich Quick Reselling Sneakers? These Guys … – GQ
All these stories start the same way: with a pair of sneakers purchased for the retail price, and then flipped for a profit. They start this way because odds are you, or someone you know, has done this very thing, or will very soon. And the odds are decent, too, that your path to that cash, or your brother’s or your cousin’s, has resembled one of a handful of proven methods, whether it involves seed capital from the Bank of Dad or a little bit of gentle corporate hacking. Because as the secondary sneaker market has swelled to somewhere in the range of a $2 billion market with the potential to reach $6 billion by 2025, according to investment bank Cowen, it’s turned into a boondoggle for everyone sneaker resale platform Goat acquired Flight Club last year and then received a $100 million investment from Foot Locker in February. StockX, where people can sell sneakers alongside watches and streetwear, is now valued at over $1 billion dollars. But those profits are also trickling downwards, where a cottage industry is forming, eager to reap the profits of sneaker reselling. Below are the group of people you meet when you start flipping sneakers for profit. They are entrepreneurs who want to make you rich, and just might succeed. But don’t mistake them for benevolent—teaching you how to flip a half-dozen pairs of Yeezys will make them phenomenally wealthy, TatoneThe Sneaker Portfolio ManagerMatt Cohen’s story starts with a Supreme x Nike Dunk. In 2002, for one beautiful week, he can find new pairs of the Jordan 3-inspired collaborative shoes every day. Cohen pays his friends to ride the train down to the shop at 2 a. m. each night, where they wait overnight. With the head start, they are able to buy 10 pairs, all different colorways, and flip them for a large profit on, ever entrepreneurial, continues to sell sneakers through high school, and uses the money he makes to help him through college. He graduates and eventually starts working for Citigroup trading convertible bonds. “I hit this point where I knew there was something more for me to do, ” Cohen says. He and his wife pick up and move to Los Angeles without jobs. Cohen takes an interview with the VC fund Upfront Ventures, telling them about his lifelong passion for sneaker-based entrepreneurship Hold on, the interviewers say, did you say sneakers? Upfront, it just so happened, has recently made a strategic investment into a sneaker-resale company with a funny name:, three years later, Cohen is the VP of business development and strategy at Goat. Among the job’s most interesting responsibilities is his role advising Goat’s highest-level sellers, igniting in their bellies the same entrepreneurial fire that raged in his. They make up an elite task force of sneaker-selling mercenaries—one that, despite representing less than a single percentage of Goat’s overall user base, moves 40 percent of shoes on the platform. Enough shoes that the platform claims it sells more Yeezys than Adidas—a fact that only makes sense when you figure that a pair of Yeezys might change hands a half-dozen times before coming to rest. “When I was making that move [from New York], I thought about drafting my dream job, ” Cohen says. “I would never have drafted this job—it would never have been this good. ” The same skills Cohen used to analyze new companies at Citigroup he now applies to finding new opportunities and competitive advantages in the nooks and crannies of sneaker reselling for Goat ’s easy to share Cohen’s amazement that this job exists at all. A former Wall Streeter called in to advise cream-of-the-crop sneaker resellers? Exactly. But as sneakers have gone up in the value, and the resale market has ballooned with it, more and more people have started to treat them less like wearable objects and more like commodities, so much so that poaching a former Wall Streeter starts to sound less and less like startup in point: over the past few years, Cohen has helped Goat’s best sellers turn profits that would feel familiar to his former coworkers. In 2017, many of Goat’s best sellers made over $2 million in profit each. Last year, a chunk of those same sellers cracked $10 Cohen and a team of account managers work with sellers on an individual basis, helping them up their profits. Cohen and company noticed, for instance, that in 2016, Adidas NMDs were hot, hot, hot practically everywhere—except Atlanta. Across the city, NMDs were sitting on shelves, while customers in Los Angeles, Chicago, and New York City were willing to shell out resale-level money for the shoes. Cohen sent a flare out to Atlanta buyers to go and scoop up as many of the shoes as they could and sell them to NMD-starved of Cohen’s job revolves around finding these sort of peculiarities in the market. If it were possible, he’d just tell them all to buy the latest Travis Scott x Nikes, but making reliable money from shoes is about purchasing in bulk. It’s no coincidence that a significant part of Cohen’s day-to-day involves coordinating for massive amounts of shoes to be dropped off at Flight Club, the retailer Goat acquired in ’s job is ultimately about managing supply. Goat is a retailer, but one dependent on its customer base to fill up the digital shelves. Cohen’s job isn’t just about making sure resellers make the most money from sneakers, but making sure that when they do sell upwards of $10 million in shoes, they do it on Goat, where the company gets a small percentage—anywhere from 9. 5% for sellers in good standing to 20% with those who have sent wrong or fake shoes or the right ones but late before—of every sale. Over the phone, he sounds like he’s still pinching himself. “I hope that whoever reads this and is thinking about making a move takes the risk and just goes for it, ” Cohen says whimsically. “Because it’s one thing to have a job, it’s another thing to do what you love. ” If the thing you love is reselling sneakers, all the TatoneThe Would-Be Tim Ferris of SneakersJose Ortiz’s story starts with a Just Don x Air Jordan 2. He is working dead-end jobs, selling whatever he can find—toys and hoverboards—on the side, shaking the proverbial couch cushions of the secondary market. On eBay, he notices a pair of Jordans, retail price $350, selling for $1, 000. “I was looking at the sales history and there were multiples being sold every hour, ” Ortiz says. “Just that gap right there caught my attention. ” Soon after, he buys a different pair for $190, immediately selling them for $300. His time screwing around with hoverboards now complete, he begins entering raffles and buying up big collections people are trying to offload all at once. He eventually sells enough sneakers to make over six figures annually. It’s going great, and then a prospective Yeezy buyer pulls a gun on him. That was it for, Ortiz calls me from Bali, the latest stop on his world tour, and home to Six Figure Sneakerhead’s HQ. Six Figure Sneakerhead was an idea meant to remove him from the boots-on-the-ground element of sneaker reselling while passing on, and profiting from, what he learned in the process. It’s part blog, part series of ebooks, that, taken together, create a How-To guide for selling sneakers and valuable streetwear brands like Supreme. The texts are reminiscent of the fat volume of books a door-to-door salesman might have pitched unsuspecting rubes on in the ‘50s, or the basis for a seminar held in a conference room in a Newark Airport-adjacent Six Figure Sneakerhead course is meaty, with options for every kind of dreamer: there’s the “$10K Per Month Sneaker Workbook, ” the “2019 Supreme Resale Bible, ” and the five-part “Hypemaster Playbook, ” which starts with a familial “What’s up guys! ” The idea for the ebooks came from iconic hustlers and inspirational gurus like Tim Ferris and Tai Lopez, who sells a guide outlining “The 67 Steps To Health, Wealth, Love & Happiness. ” Ortiz’s success is a product of a very real demand by people who see in sneaker resale a new kind of get-rich-quick Ortiz’s mind, though, there’s nothing scheme-y about it. Sneakers are just a great investment. He cites their low entry cost, the immediate return on value, and the constant turnover of releases. For a young entrepreneur, or anyone looking to make extra cash on the side, there isn’t a better commodity class. He posts testimonials from satisfied customers, pleased with the new faucet of cash they’ve been able to turn on. One reads: “As a teacher who is trying to make some extra cash, your info has really helped. ”For Ortiz, sneakers have moved way beyond their original end-use. After he was robbed, he saw that the road to making more money doing this was only going to get harder. And the idea of doing a book—not a series of Youtube videos like most people his age—was attractive. “I like doing things that scale and if you write a book, once you plant the seed, you can get paid dividends for it, ” he says. Nowadays, Ortiz is about as far removed from the sneaker world as someone in his line of work can be. I ask him if he keeps any of the shoes he buys, or still appreciates them as a collector. He tells me he sold all of his not too long ago. “I don’t like to waste money, ” he says, “so I didn’t see the point in having them. ”Alicia TatoneThe Tesla-Driving, Squad-Mobilizing Teen KingpinAaron Maresky’s story starts with an OVO x Jordan 12. It’s 2016. He’s 15, and he’s been spending a lot of time in the hospital dealing with a serious case of Crohn’s disease. He’s filling his days poring over new sneaker releases—the day and time they’re releasing, what’s selling out, what they’re selling for on the secondary market—when he comes up with a plan. It’s foolproof, he thinks—he just needs the cash. So he asks his dad for $350, uses the loan to buy the 12s, and immediately flips them. He pays his dad back the $350, and uses his $400 profit to buy two pairs of Yeezys. The seeds of a sneaker empire are, Maresky calls me from the car to talk about the ensuing years. “I like driving when I’m on the phone, ” he says, “because I live with my mom, and she doesn’t understand when I’m on important calls—she yells. ” Maresky is 18 now, starting college this week. The car is the Tesla he bought himself—he’s attached a customized license plate that reads “AMNOTIFY. ”Maresky with his Tesla before prom
AMNotify is Maresky’s baby, and what’s typically referred to as a “cook group:” a crew that uses a messenger platform, typically Discord, to disseminate that info helps paying members “cook, ” which is fuccboi for “buy sneakers. ” Maresky declines to tell me exact membership figures, but says that upwards of a thousand people pay $60 a month for access to information that helps them stockpile coveted shoes. He keeps membership limited, so as to not dilute the value of the stuff flying around, which creates a phenomenon wherein memberships are perhaps even more valuable than grail sneakers. “I’ve seen a lifetime membership sell for $2, 500, ” he says. “Believe it or not, I’ve had people say, ‘Yo, I just spent $2, 000 on a membership’ and then come back to me a week later, ‘I made my money back. ’ Amazing feeling. ”How does a person make up $2, 500 in a week? In a cook group, that’s easy. The group creates bots to alert members to restocks. Developers who Maresky employs (he has a paid staff of 40) find backdoor access to hot releases, which allows members a brief but meaningful head start on the sneaker-buying competition. Real-life friends and acquaintances who work at boutiques and brands—known in this world as plugs—will put the group on notice for surprise drops, or even help rig resky is crafty when it comes to cultivating his sources. Last year, with Papa Johns reeling from horrendous PR gaffes, the pizza joint gave away 10, 000 codes for free pizza every day for a month. Maresky managed to score 1, 000 gratis pies and, after giving 90% of them to members, used the remaining 100 to send a sneaker store 10 pizzas—“A little bit of everything, he says”—for 10 days in a row. On the tenth day, someone bit. “‘Hey bro, ’” they wrote, according to Maresky, “you seem mad cool. What’s your Instagram? ” Together, Maresky and the employee rigged the store’s upcoming raffle, won 50 sneakers, and split them. From there, Maresky says this employee connected him with people at other stores so that he and AMNotify now have sources at a wide range of major sneaker retailers. (Maresky declines to name any. )Two AMNotfiy members show off their towering haul
Aaron MareskyAaron MareskyThe group has this sort of access all over the sneaker industry. Maresky claims AMNotify members bought at least 450 of the 500 Post Malone Crocs initially released, and owns 40% of the MCA Virgil Abloh Nikes, which are currently retailing $2, 000. One group member tells me they’ve sold $1, 489 worth of sneakers this month—and that’s below average. In a good month, this person will sell $2, 500 to $3, 000 worth of gear for a $1, 500 profit. A diligent spreadsheet keeps track of the shoes they’re holding onto—Yeezys, Sacai Nikes, and a pair of original 2017 Off-White x Nike Jordans worth $5, 000–and puts the on-ice collection’s value at $13, 751. 46. Together, Maresky claims that the group buys up 30, 000 sneakers a month and has made “collectively over half a million in profit on, like, a given day, ” he says, citing figures that come from internal Notify, after having success pooling their knowledge together to win HQ Trivia games, is branching out into other categories: Funko toys, but also art and stocks. (Provided you consider limited Stussy prints art. ) Sneakers will remain the bread and butter, though, with Maresky as the group’s leader. He just started college, where he’s majoring in business. It’s honestly hard to imagine what else he needs to learn. “I always say, ‘Another day, another dollar. ’”Alicia TatoneThe Benevolent Sneaker King of InstagramJordan Vankeulen’s story starts with the Nike x Off-White Air Jordan 1s, in the “Chicago” colorway. His friend is a great coder, and whips up a program that helps him purchase a pair of the shoes. In a single moment, he makes $2, 000 in profit. He is just starting at the University of Oregon, and his life has changed. “It was just like a spark, ” Vankeulen says. “Like, ‘Wow, that’s better than clocking into a minimum-wage job. ’ The big thing with reselling for me is that I can work one to three, four hours a day, every other day, and I’ll make a lot more money than I would working anywhere else. ”The coder friend doesn’t care to keep going, but Vankeulen does. He sees how much money there is to be had in sneakers, but doesn’t see many accessible resources guiding people’s investment strategies. So he creates the Instagram account Resellology and starts posting graphics made in Instagram’s Story function. The pictures lay out a shoe’s retail price, an estimated resale value, the most profitable sizes, and all the places the shoe will be available to purchase. “I saw that there were no other accounts really focused on the financial side, ” Vankeulen says. “The [accounts] were mostly just focused on leaks. I really just wanted to make something that everybody could understand. I just saw a big market that hadn’t been taken over and a lot of people who didn’t know what to buy or what to invest in. ”Vankeulen’s Resellology is part science but mostly gut. To determine projected resale value, he spends about 20 to 30 minutes going over resale sites like StockX and Grailed. He makes sure to check every individual size because the difference between smaller shoes and the more common sizes can be a couple hundred bucks. He’ll take into account how models of shoes have sold over the past year or so. “If there’s a nine-month to 12-month trend for Air Jordan 1s going up, I’ll recommend you hold for that long on it, ” Vankeulen says. Lastly, he says he checks in with sources around the industry who might have a rough idea of how many pairs of a shoe are releasing. A couple years in, Vankeulen now creates his graphics on Google Docs using the platform’s drawing feature. He makes money the same way everyone with a decent following does on Instagram: by pocketing ad revenue and selling sponsored Maresky’s cook group is the Harvard grad school of reselling, Vankeulen’s Resellology is the DeVry online university. Vankeulen knows about the bots, the chat groups, the professional resellers—but he wants to help those on the periphery who aren’t doing this for living, but rather are trying to scrape a few bucks are people like Vankeulen once was: broke college students looking for a way out of the slog of clocking in. Vankeulen guesses that more than half of the people who follow Resellology are in it not because they care so deeply about the latest Jordan retro but because of “the immense amount of profit that they can make, ” he nkeulen’s isn’t the most glamorous platform—the one that comes with startup equity or a Tesla—but it maybe best underscores how the sneaker industry has been reshaped in 2019. Resellology isn’t for the one-percent sellers, but for the masses who are dropping in with a hot sneaker and the understanding they’re better off selling than wearing it. Reselling shoes is no longer just for the hardcore sneakerheads, but for literally anyone with an Instagram sellology’s audience skews young, which is not a coincidence to Vankeulen. “It’s an easy way to make money and I think a lot of the opportunities that kids my age have don’t seem very appealing, ” he says. “You kind of get to be your own boss, be a lot more prideful. ” They are kids who have found a way to make a whole massive economy work for them. Rather than seizing the means of production, they are extracting unbelievable value out of what is already Instagram has been such a success for Vankeulen he’s reoriented his studies around a career in the sneaker industry. He’s taking graphic design—those Instagram photos are about to get that much spiffier—digital marketing, and business classes. “Every class that I take pretty much benefits my work, ” he says. He might start a cook group like AMNotfiy, but his dream is to open a store like Stadium Goods and Flight Club that sells rare secondhand sneakers. Hopefully, the stores will be in “some super-prime locations in downtown L. A. or something, ” he says wistfully. A place where he can continue to build an empire helping move the world’s rarest and hottest Best Shoe Cleaners Will Keep Your Kicks Box FreshThe cleaners, brushes, and bags that’ll save your favorite kicks again and again.