9 Ways to Actually Get Heard On SoundCloud – LANDR Blog
SoundCloud is the largest and most important online music community. They’ve disrupted the way we understand online music distribution. They give independent artists the space they need for DIY music promotion.
But they offer tons of other useful tools as well. Using them effectively will amplify your project and get SoundCloud plays from the SoundCloud followers that matter.
Here’s our 9 SoundCloud promotion tips to get your music heard:
Tag for success
Add a “Buy” link
Tell a story with your waveform
Get your album art right
Share tracks privately before your release
Publish your best
Change the audio without losing comments, likes, and plays
Share with care
Link to your SoundCloud
There’s a lot of them. This simple guide will get you educated on the most useful ones for growing your following.
Hot Tip: Read our Music Promotion Guide for more tips on self promotion and getting your music heard.
1. Tag for success
How can new fans find your music? Well, one of the best ways is to tag your music.
Tagging makes you discoverable when a listener is searching SoundCloud.
The better your tags, the easier you are to find.
The best way to tag is to be honest. If you made a drum & bass track, then set the main genre to Drum & Bass. Add moods and a location to your tags as well. It all helps.
Stick to one main genre to keep things clear. Adding a bunch of genres won’t make your track any more findable.
The more concise and accurate your tags are, the more easily your music will get discovered by the listeners that wanna hear it most.
Hot Tip: Tag and link to your collaborators SoundCloud in the track description. Use an ‘@’ before their SoundCloud name to link their profile. It’s great for cross-promotion and telling the story of your process.
2. Add a ‘Buy’ Link
Getting listens and likes is nice. But likes and listens won’t buy you that new mic you’ve been eyeing.
Luckily SoundCloud lets you add a ‘Buy’ link to your track upload. Just click on the ‘Metadata’ tab when you’re uploading.
Add the right links: Buy on iTunes, Beatport, Juno, Bandcamp or whatever else you use to sell your music online.
Hot Tip: If you have a pro account you can change the button text to anything you want.
Change it to Stream on Spotify and link to get some extra streaming juice. Or write ‘Donate’ and link to a Patreon or a PayPal. You’ll be surprised how many super-fans out there will support your music.
3. Tell A Story With Your Waveform
SoundCloud allows fans to comment on your waveform. But y’know who else should be commenting on the waveform? YOU!
Use the waveform comments to tell your fans and community about your process. Be transparent about how you made your track. Ask for feedback and mention specific sections.
For example: If you’re not sure about a section of your track, comment on the waveform where the part starts.
Something like: “Not sure about the bass here. Let me know what you think” is the perfect play for getting feedback from your community.
You don’t have to be completely done a track to publish it either. Publish drafts, get feedback, and make your music better.
4. Get your album art right
Album art matters. Especially on SoundCloud.
If your track gets embedded on a blog your artwork will be there. If you share your track to Facebook your album art goes there too.
Your album art or track artwork represents your music no matter where it goes. So it’s mega important.
Before anyone hits play the artwork attached to your track has to stand out. So make it count and choose something that represents your music and you.
Your album art or track artwork represents your music no matter where it goes.
For best results always use a JPG or a PNG that’s at least 800 x 800 pixels.
Hot Tip: Album art is a perfect reason to invest a bit of money into your project. If you can’t make the image you want yourself, then hire a designer or photographer that fits your budget.
5. Share tracks privately before your release
SoundCloud lets you share private links to your tracks.
It’s great for sharing unfinished tracks with collaborators, sending demos to labels or blogs, or contacting other outlets like radio stations with exclusives.
Sharing a private link gives your music the personal touch and a sense of exclusivity that is great for reaching out to tastemakers.
Sharing a private link gives your music the personal touch and a sense of exclusivity that is great for reaching out to tastemakers.
It’s super easy to do. Just upload a track and set it to private. Save it and go to your profile. Click the track you want to share privately and hit the ‘share’ button below the waveform.
you’ll see a private share URL that is unique to your track! You can even make a whole playlist private if you wanna share your entire new album.
Plus, you can reset the the private link at any time to make your private links time sensitive.
6. Publish your best
Your track is finally done. You worked long and hard on it. You’re finally happy with how it sounds and you think it’s ready for the world.
So you click share and sit back waiting for those plays. It’s a hit! The track gets some nice buzz and people seem to be liking it!
But a couple days later you realize that your song needs a minor tweak…
Maybe someone you admire commented and told you a hot tip on how to boost the bass.
Or maybe you mastered it and you want the mastered version on your SoundCloud. But if you take it down, you’ll lose all those plays, likes and important feedback…
7. Change the audio without losing Comments, likes and plays
Don’t fret. With a Pro subscription on SoundCloud you can swap out the audio on any SoundCloud upload at any time.
And the best part? You don’t lose all those plays, likes and comments from your fans.
It’s perfect for sharing unfinished songs to get feedback. Tweak your track based on the critiques and re-upload any time.
Hitting share doesn’t have to be final. Swap the audio and make sharing part of your production process.
8. Share with care
Don’t just post your own music. Re-post artists that you’re excited about or songs and mixes that you can’t stop listening to.
Sharing other artists and helping your audience discover new music builds trust and authority and is a really humble move. If you hear something, say something!
If you hear something, say something!
You SoundCloud is a community. So support it by sharing other artists in your feed. If you share other artist’s music there’s a better chance they’ll share yours!
Reposting another artist’s music is a great first step to starting a relationship as well. Relationships that lead to gigs, collaborations and helpful partnerships. All that good community stuff. So build the community you want to be a part of.
So build the community you want to be a part of.
9. Link to your SoundCloud
Sharing your new tracks to your SoundCloud community is great. But why stop there? Put your tracks out into the world!
Put your tracks out into the world!
Share them to all your promotion platforms like Facebook and Twitter.
Once you upload a track share it to all your platforms under the ‘Share’ tab.
You can also auto-post your tracks to all your social platforms automatically by linking your accounts. Just head over to your Account Settings to manage your Connections.
Tumblr, Twitter, Facebook and Google+ are all connectable for auto-posting. Connect your accounts and get your tracks into all those ears!
Maintain Your Motion
SoundCloud is a tool. You have to use it right to make it work.
These tips will help you get the most out of your SoundCloud and make it work for you wherever you’re sharing your music.
So share lots, share often and share smart.
Here’s how indie artists will make money with SoundCloud Premier
Today, SoundCloud announced that it is opening up its direct monetization program to the public, finally giving most artists the ability to make money off of the platform. The program, called SoundCloud Premier, was created four years ago but has been limited to an invite-only beta until now. SoundCloud’s self-monetization move follows Spotify’s recent announcement that it would begin letting indie artists make money off of songs that are self-uploaded to its platform.
In order to qualify for Premier, you must be an independent creator with a Pro or Pro Unlimited account and have at least 5, 000 plays in the past month from SoundCloud-monetized countries (which, for now, is limited to the US, UK, Canada, Australia, France, Germany, Ireland, the Netherlands, and New Zealand). Your account can’t have any copyright strikes against it, and you have to be 18 years old (or age of majority in your country). Only original content will be accepted, but there are hints that, in the future, other content, like podcasts, remixes, and full DJ sets, will be considered. Any songs monetized with SoundCloud Premier are non-exclusive, and the creator retains all rights.
As far as what the payout structure looks like, SoundCloud’s press release says it is offering a “leading revenue share” that “meets or beats any other streaming service, ” with artist payouts occurring monthly. Participation in Premier is free (outside of the required subscription), and eligible uploaded tracks are immediately available to be monetized.
The Verge reached out to SoundCloud for clarity on Premier’s payment structure. A representative for the company says that creators who monetize with SoundCloud Premier will get a 55 percent net revenue share for the songs they upload and own the rights to. Additionally, SoundCloud will pay publishing royalties to rights holders and societies. This is the same rate that was given to Premier artists when the program was in beta, and it should be noted that the 55 percent SoundCloud is offering is more than the split Spotify is offering indie artists who self-upload (which is 50 percent of Spotify’s net revenue and 100 percent of royalties). The representative also said Premier songs will be available to stream everywhere but will only monetize when played from the countries listed above.
In addition, some Premier artists might also see income via brand partnership opportunities, something that was tested in the service’s beta. These brand partnership opportunities are sponsorship packages offered to Premier artists, sometimes for tens of thousands of dollars. SoundCloud says the path to involvement in these partnerships is varied — a brand could already have an artist in mind, while sometimes SoundCloud will recommend artists to brands.
However, even if SoundCloud’s share percentage is higher, that doesn’t necessarily mean payouts will be higher. Premier’s payment system is based on revenue generated from advertising and subscriptions, so how much money you make is directly tied to how much money SoundCloud makes. It also means SoundCloud’s payout rate can fluctuate month to month. This is different from traditionally released music on most other platforms like Spotify and Apple Music, which pay out flat rates per stream, per negotiations and deals with labels.
Historically, these net revenue-based payouts for SoundCloud Premier artists have been lackluster, with a prominent artist manager telling The Verge last year that “the payouts are less than one-tenth of other platforms. ” Today, another manager told The Verge that they usually choose to not monetize their artists’ songs on SoundCloud because the friction is “not worth the $50 we would make. ”
How profitable SoundCloud Premier’s newly public-facing program will be for indie artists remains to be seen. Even if limited to a few countries, the expansion is a necessary step forward for SoundCloud, which has always posited itself as a creators-first outlet. Letting all artists directly make any money off of the original work they upload to the platform is crucial for the company, especially in the wake of Spotify’s announcement that it will let artists self-upload and monetize their content.
But allowing indie artists to make money is a wholly different notion from SoundCloud being as profitable for artists as other streaming platforms (which many already perceive as not paying enough). One management company that handles several large indie artists who participate in SoundCloud Premier tells The Verge, “We’ve always operated under the understanding that SoundCloud doesn’t pay shit. So if that’s changing, we’d like to know how. ”
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Frequently Asked Questions about how to get a lot of followers on soundcloud
How do you get famous on SoundCloud?
Here’s our 9 SoundCloud promotion tips to get your music heard:Tag for success.Add a “Buy” link.Tell a story with your waveform.Get your album art right.Share tracks privately before your release.Publish your best.Change the audio without losing comments, likes, and plays.Share with care.More items…
How many SoundCloud followers do you need to make money?
In order to qualify for Premier, you must be an independent creator with a Pro or Pro Unlimited account and have at least 5,000 plays in the past month from SoundCloud-monetized countries (which, for now, is limited to the US, UK, Canada, Australia, France, Germany, Ireland, the Netherlands, and New Zealand).Oct 9, 2018
What happens when you hit 1000 followers on SoundCloud?
When you reach 1000 followers on SoundCloud , you will start getting recognized and the number of your plays on your tracks will also increase up to great level. This increase in followers and plays would also enhance your credibility on SoundCloud.
